Director, Product Marketing, Matterport - Arlington, VA

Director, Product Marketing, Matterport - Arlington, VA

Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces, and 3D digital twin technology. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

About Matterport

Matterport, a CoStar Group brand, is transforming the built world through its pioneering 3D digital twin and AI-driven spatial data platform. By combining immersive technology, precision data, and advanced visualization capabilities, Matterport empowers professionals across industries, including commercial real estate, hospitality, architecture, engineering, construction, manufacturing, retail, healthcare, and residential, to market, manage, and analyze properties in entirely new ways.

About the Role

Matterport is hiring a Director of Product Marketing to lead the function. Reporting to the Vice President of Marketing, you will own how we position the platform to the industries we sell into, how the team turns audience insight into work that Sales and Demand Generation can actually use, and how that work shows up in the funnel.

Product marketing sits upstream of most of our go-to-market. Industry narratives, sales tools, campaign messaging, and lifecycle content all start here. We want a leader who runs the function as a growth lever rather than a content service desk, and who can show the line between what the team ships and what the pipeline does.

This is not a role that only manages people. You will carry residential real estate and multi-family yourself. Both connect directly to CoStar Group's marketplaces, Homes.com and Apartments.com, and both need a senior owner who can hold a strategy conversation with those brands rather than route requests to them. You will also own the marketing motion running through LoopNet on the commercial side, where vertical execution sits with a product marketer on your team. Joint positioning, portfolio alignment, and go-to-market sequencing across all three marketplaces are yours. You will lead that day to day with executive sponsorship from the VP of Marketing and direct access to counterparts across the CoStar brands.

This is a builder's role, and a hands-on one. You have led product marketing before in enterprise B2B technology. You have moved a team from product-led messaging to audience-led messaging and you know how hard that transition is. You know what good looks like because you have shipped it yourself, and you can set that bar for other people.

The team's wider portfolio spans commercial real estate, new home construction, retail and restaurants, travel and hospitality, government and public sector, AEC, insurance and restoration, manufacturing, and energy. Some themes cut across the portfolio rather than sitting inside one industry, facilities management among them, and shaping how the team covers those is part of the role. So is deciding where the team goes deep and where we consolidate .

This position is located in Arlington, Virginia and is in office Monday through Friday.

What You Will Do

Lead the Function

Own the product marketing charter: what the function is for, how it operates , and how its output connects to revenue.

Set the standard for quality and pace. Define what finished work looks like, then hold the team to it.

Lead, coach, and develop the product marketing team, and partner with the VP of Marketing on structure, scope, and capability gaps.

Recruit into open roles and raise the bar with every hire.

Decide how cross-cutting themes such as facilities management are covered across the portfolio rather than rebuilt inside every vertical.

Carry Residential Real Estate and Multi-Family

Own positioning, narrative, and go-to-market for residential real estate and multi-family as your own portfolio.

Own the joint marketing strategy with Homes.com and Apartments.com, including how our offer shows up to their audiences and theirs to ours.

Own the multi-family go-to-market plan end to end: audience definition, positioning, and the path from interest to qualified pipeline.

Own the residential growth plan, carrying accountability for audience quality and deal value alongside volume.

Own the CoStar Group Marketplace Motion

Partner on the marketing motion across three CoStar marketplaces: Homes.com, Apartments.com, and LoopNet.

Set the commercial real estate marketplace strategy that the CRE product marketer on your team executes against, and keep the boundary between strategy and execution clear.

Align the portfolio so residential, multi-family, and commercial work reinforce each other rather than run in parallel.

Keep go-to-market sequencing coordinated across the three brands so the marketplace partnerships reinforce one plan.

Own Vertical Positioning Across the Portfolio

Define Matterport's positioning for each priority in