Director of Sales

Company: AdsGency AI

📍 Location: Onsite — San Francisco

💼 Employment Type: Full-Time

🚚 Relocation to San Francisco Required

🛂 Applicants must be permanently authorized to work in the United States without current or future employer-sponsored visa support. 🚀 About AdsGency AI We’re AdsGency AI — an AI-native company building a multi-agent operating system for digital advertising.

Our platform uses AI agents to help advertisers plan, launch, optimize, and analyze campaigns across Google, Meta, TikTok, and other major advertising channels.

We are building toward a future where increasingly autonomous AI systems can manage the complexity of performance marketing at scale.

AdsGency has already signed meaningful enterprise customers and generated the majority of its commercial traction organically, with limited reliance on paid acquisition.

We are now looking for a Director of Sales / Founding Sales Lead to turn that early commercial traction into a repeatable, scalable sales organization.

🧠 The Role This is effectively a founding sales leadership role and a player-coach position.

This is also a player-coach role .

You will personally prospect, run discovery, demo the product, develop account strategies, negotiate, and close business while simultaneously building the systems, processes, team, and sales playbook that allow AdsGency to scale beyond founder-led sales.

You will work directly with the Founder & CEO and initially own much of the day-to-day sales organization.

This is not a role for someone who wants to inherit a mature sales team, established territories, a finished playbook, and predictable inbound pipeline.

You will help build those things.

Your objective is straightforward:

Turn existing commercial demand into a measurable, repeatable, and scalable revenue engine.

🔧 What You’ll Do Own New Business Revenue Own the sales process from qualified opportunity through closed-won for enterprise and strategic accounts.

Personally run discovery, product demonstrations, stakeholder management, proposals, pricing discussions, negotiations, procurement, and closing. Build the Sales Playbook Translate what is currently working in founder-led sales into a repeatable commercial process.

Define and continuously improve:

ICPs

buyer personas

qualification criteria

discovery methodology

product positioning

messaging

demo structure

objection handling

pricing strategy

sales stages

follow-up processes

proposal standards

closing processes

The goal is to create a system that other salespeople can execute successfully without depending on the founder for every opportunity. Build & Lead the BDR Organization Help hire, onboard, coach, and manage AdsGency’s Founding BDR team.

Establish clear expectations around prospecting quality, qualified meetings, sales-accepted opportunities, pipeline creation, follow-up discipline, and CRM accuracy.

Ensure BDR activity translates into real pipeline rather than vanity meeting volume. Build Predictable Pipeline Partner with BDRs, marketing, partnerships, customer success, and leadership to create qualified pipeline across outbound, inbound, referrals, strategic relationships, and other channels.

Continuously evaluate which industries, customer segments, personas, messages, and acquisition channels generate the highest-quality opportunities. Own Enterprise Sales Execution Develop account strategies for high-value opportunities involving multiple stakeholders, technical requirements, security reviews, procurement, legal review, integrations, and longer sales cycles.

Know when an opportunity requires founder involvement and when it should be closed independently. Establish Sales Operations & Forecasting Build and maintain disciplined CRM and pipeline-management practices.

Own:

pipeline stages

opportunity qualification

pipeline coverage

forecasting

sales-cycle analysis

win/loss tracking

conversion metrics

revenue attribution

account ownership

follow-up standards

Leadership should be able to understand the state of the sales organization from the system of record without manually reconstructing pipeline. Improve Conversion Identify where opportunities stall or drop throughout the sales funnel.

Analyze:

Lead → Qualified Meeting → Sales-Accepted Opportunity → Proposal → Negotiation → Closed Won

Develop and execute improvements based on actual conversion data. Partner With Customer Success Ensure clean handoffs from sales to onboarding and Customer Success.

Set appropriate expectations during the sales process and ensure that customer requirements, use cases, commitments, stakeholders, and success criteria are documented before handoff.

Work with Customer Success to identify expansion and renewal opportunities. Bring Market Intelligence Into the Company Develop a deep understanding of why customers buy, why they do not buy, what alternatives they evaluate, which product capabilities matter most, and which objections repeatedly appear.

Translate those insights into actionable feedback for product, engineering, marketing, pricing, and company strategy. Build the Sales Organization As the sales motion becomes repeatable, help determine when and where additional BDRs, Account Executives, sales operations, partnerships, and sales leadership should be added.

You will have the opportunity to build the organization you eventually lead.

🎯 What Success Looks Like This role will be evaluated primarily on revenue outcomes and the quality of the sales system you build , not simply activity volume.

Key metrics may include:

New revenue / ARR generated

Cash collected

Qualified pipeline created

Pipeline coverage

Qualified Meeting → Opportunity conversion

Opportunity → Closed-Won conversion

Average contract value

Sales-cycle length

Win rate

Forecast accuracy

BDR productivity

Pipeline quality

Revenue concentration

CRM accuracy

Founder dependency on routine sales

A major measure of success will be whether AdsGency can increasingly close business through a repeatable sales organization rather than requiring the founder to personally drive every deal.

💡 What You Bring 5–10+ years of B2B sales experience, preferably in SaaS, AI, AdTech, MarTech, enterprise software, or another technical category.

Demonstrated history of personally closing meaningful B2B or enterprise revenue.

Experience owning a sales cycle from discovery through negotiation and closed-won.

Experience building or materially improving an early-stage sales process.

Experience managing, coaching, or developing BDRs, SDRs, AEs, or other sales professionals.

Strong understanding of pipeline management, qualification, forecasting, CRM discipline, and sales metrics.

Ability to sell to founders, executives, CMOs, growth leaders, marketers, agencies, and enterprise stakeholders.</