Head of Marketing – Industrial Manufacturing – Pittsburgh, PA

Role Overview for Head of Marketing – Industrial Manufacturing – Pittsburgh, PA

JRG Partners is proud to represent a premier, market-leading industrial manufacturing firm in their exclusive search for a visionary Head of Marketing. Based in the industrial heartland of Pittsburgh, PA, this is a pivotal executive leadership role reporting directly to the Chief Executive Officer. We are seeking a transformative marketing leader who can architect and execute a comprehensive marketing strategy that drives significant revenue growth, enhances brand equity, and solidifies our client’s position as an industry innovator.

The successful candidate will be a strategic thinker with a deep understanding of the B2B industrial manufacturing landscape. You will be responsible for building and mentoring a high-performing marketing team, championing a digital-first mindset, and integrating modern marketing practices into a well-established organization. This is a unique opportunity to redefine the marketing function of a highly respected company, moving it from a traditional, sales-support role to a strategic, data-driven growth engine. You will have full ownership of the marketing budget, technology stack, and strategic direction, with the executive support to make a lasting impact.

Your mission will be to blend creativity with analytics, telling a compelling brand story while meticulously tracking ROI and optimizing the entire marketing funnel. You will be the chief advocate for the customer, using market insights to guide product marketing, content strategy, and demand generation efforts. This role requires a leader who is not only proficient in modern marketing techniques but also possesses the business acumen to align marketing initiatives with overarching corporate objectives, including market expansion, new product introductions, and enhancing customer lifetime value. If you are a results-oriented marketing executive with a passion for the industrial sector and a proven track record of driving measurable growth, we invite you to explore this exceptional opportunity.

Key Responsibilities of Head of Marketing – Industrial Manufacturing – Pittsburgh, PA

As the Head of Marketing, you will be entrusted with the full scope of the company’s marketing and communications efforts. Your key responsibilities will be broad and impactful, including:

Strategic Planning & Leadership

Develop, implement, and refine a comprehensive, multi-channel marketing strategy that aligns with the company’s business goals. Lead, mentor, and grow a talented marketing team, fostering a culture of collaboration, innovation, and accountability.

Budget & Performance Management

Own and manage the annual marketing budget, ensuring efficient allocation of resources to maximize ROI. Establish, monitor, and report on key performance indicators (KPIs) to the executive team, providing clear insights into marketing’s contribution to revenue and pipeline growth.

Brand Management & Positioning

Serve as the primary steward of the corporate brand. Evolve and enforce brand guidelines, messaging, and market positioning to ensure a consistent and powerful presence across all touchpoints, from the factory floor to international trade shows.

Digital Transformation & Online Presence

Spearhead the company’s digital marketing evolution. Oversee all digital channels, including the corporate website (UX/UI, SEO), paid advertising (SEM/PPC), social media strategy, and email marketing campaigns. Implement and optimize marketing automation platforms (e.g., HubSpot, Marketo) to nurture leads and streamline workflows.

Content Strategy & Thought Leadership

Develop a robust content marketing program that positions the company as a thought leader in the industrial manufacturing space. Oversee the creation of valuable, relevant content such as white papers, case studies, technical articles, webinars, and videos to attract and engage target audiences. Your strategy should be informed by a deep understanding of effective B2B content marketing principles .

Demand & Lead Generation

Architect and manage a sophisticated demand generation engine to fill the sales pipeline with high-quality leads. Implement and refine lead scoring, nurturing programs, and Account-Based Marketing (ABM) campaigns tailored to key accounts and verticals.

Sales Enablement & Collaboration

Forge a strong partnership with the sales department. Develop and provide the sales team with compelling collateral, presentations, product sheets, and training materials to effectively communicate value propositions and close deals.

Product Marketing

Collaborate closely with product management and engineering teams to develop and execute go-to-market strategies for new products and feature enhancements. Conduct market research to define target personas, value propositions, and competitive positioning.

Market Intelligence & Analytics

Continuously monitor the competitive landscape and stay ahead of market trends. Utilize analytics tools to gather insights on customer behavior, campaign performance, and market opportunities, leveraging data to make informed strategic decisions and pivot when necessary. For a broader perspective, you will be expected to follow the latest industry trends and manufacturing outlooks to inform your strategy.

Public Relations & Corporate Communications

Manage the company’s public image and media relations. Develop press releases, cultivate relationships with industry journalists, and manage internal communications to ensure consistent messaging.

Events & Trade Shows

Oversee the strategy, planning, and execution of the company’s presence at key industry trade shows and events, ensuring a strong ROI and effective lead capture.

Requirements for the Head of Marketing – Industrial Manufacturing – Pittsburgh, PA

The ideal candidate will possess a blend of strategic leadership, technical marketing expertise, and a deep appreciation for the industrial sector. We are looking for a professional who meets the following qualifications:

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required. An MBA or other advanced degree is highly preferred.

Experience

A minimum of 12-15 years of progressive marketing experience, with at least 5-7 years in a senior leadership role (Director, VP, or Head of Marketing).

Industry Expertise

Demonstrable experience within the B2B industrial manufacturing, engineering, or a related technical industry is essential. You must understand long sales cycles, complex buyer journeys, and technical product specifications.

Proven Leadership

A strong track record of building, managing, and inspiring high-performing marketing teams. Experience managing both internal staff and external agencies/vendors.

Digital Marketing Acumen

Expertise in modern digital marketing strategies and tactics, including SEO/SEM, marketing automation, CRM integration (Salesforce preferred), analytics, ABM, and content marketing.

Strategic & Analytical Mindset

Proven ability to develop data-driven marketing strategies that have resulted in measurable business growth. You must be highly proficient in analyzing data, interpreting results, and making data-backed decisions.

Financial Acumen

Extensive experience developing and managing significant marketing budgets and demonstrating positive ROI on marketing spend.

Exceptional Communication Skills

Superior written, verbal, and presentation skills, with the ability to articulate complex concepts clearly and persuasively to a variety of audiences, from engineers to the C-suite.

Collaborative Spirit

A natural ability to work cross-functionally and build strong relationships with Sales, Product, Engineering, and Executive teams.

Location

Ability to work on-site at the company’s headquarters in the greater Pittsburgh, PA area.

Benefits & Perks Offered

Our client is committed to attracting and retaining top talent by offering a comprehensive and competitive compensation package. As a key member of the executive team, you will be eligible for:

A highly competitive base salary and an attractive executive bonus structure tied to company and individual performance.

Comprehensive benefits package, including medical, dental, and vision insurance for you and your dependents.

A robust 401(k) retirement plan with a generous company match.

Significant Paid Time Off (PTO), including vacation, sick leave, and paid company holidays.

Opportunities for continued professional development, including executive coaching and attendance at industry conferences.

Relocation assistance may be available for an exceptional candidate.

The opportunity to work within a dynamic, innovative, and collaborative culture where your contributions will be valued and have a direct impact on the company’s success.

How to Apply

JRG Partners is the exclusive retained search firm for this confidential opportunity. To be considered for this pivotal Head of Marketing role, please submit your resume and a cover letter detailing your relevant experience in the industrial manufacturing sector and your specific achievements in driving marketing-led growth.

All applications will be treated with the strictest confidence. Qualified candidates will be contacted by a representative from JRG Partners to schedule an initial discussion. To apply, please connect with a member of our Industrial & Manufacturing Practice team to submit your application.

Our client is an Equal Opportunity Employer. They are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.