Head of Marketing – Consumer Packaged Goods (CPG) – Dallas, TX

Role Overview for Head of Marketing – Consumer Packaged Goods (CPG) – Dallas, TX

JRG Partners is proud to represent a dynamic and rapidly expanding Consumer Packaged Goods (CPG) company based in the vibrant heart of Dallas, Texas. Our client is a trailblazer in their category, known for their commitment to quality, innovation, and a deep connection with their consumers. They are seeking a visionary and results-driven Head of Marketing to join their executive leadership team and architect the next chapter of their brand’s story. This is not just a job; it is a career-defining opportunity to take a beloved brand to unprecedented heights.

As the Head of Marketing, you will be the chief architect and steward of the brand. You will be responsible for developing and executing a comprehensive, multi-channel marketing strategy that drives brand awareness, fosters consumer loyalty, and accelerates revenue growth. Reporting directly to the Chief Executive Officer, you will have full ownership of the marketing function, from high-level strategy and budget allocation to campaign execution and performance analysis. You will lead a talented team of marketing professionals, inspiring them to push creative boundaries while maintaining a sharp focus on measurable results.

This role requires a unique blend of creative intuition and analytical rigor. You must be a master storyteller, capable of crafting compelling narratives that resonate across diverse consumer segments. Simultaneously, you must be deeply data-fluent, leveraging deep consumer insights and market analytics to inform every decision. You will be the voice of the consumer within the organization, ensuring that all marketing efforts, product innovations, and brand communications are grounded in a profound understanding of their needs, desires, and behaviors. Your leadership will be pivotal in navigating the competitive CPG landscape, identifying new market opportunities, and solidifying our client’s position as a category leader.

Success in this role will be measured by your ability to build and scale a world-class marketing engine. You will work in close collaboration with other key leaders across Sales, Product Development, Operations, and Finance to ensure a cohesive and integrated go-to-market approach. Your strategic vision will not only shape the brand’s public perception but also directly influence the company’s P&L and long-term enterprise value. If you are a passionate CPG marketing leader with a proven track record of building iconic brands and driving exponential growth, we invite you to apply for this exciting opportunity in Dallas, TX.

Key Responsibilities of Head of Marketing – Consumer Packaged Goods (CPG) – Dallas, TX

Brand Strategy & Vision

Develop, articulate, and execute the long-term brand vision, strategy, and positioning to drive market share, brand equity, and consumer loyalty.

Integrated Marketing Campaigns

Oversee the planning, development, and execution of all marketing campaigns across the full marketing mix, including digital (SEO, SEM, social media, content, email), traditional (PR, events), trade marketing, and retail/shopper marketing.

Team Leadership & Development

Lead, mentor, and grow a high-performing marketing team. Foster a collaborative, innovative, and results-oriented culture that attracts and retains top talent.

Budget & P&L Management

Develop and manage the annual marketing budget, ensuring optimal allocation of resources to maximize ROI. Provide regular reporting on performance against key financial and brand metrics.

Data-Driven Decision Making

Champion a data-first approach, utilizing market research, competitive analysis, and performance analytics to uncover insights, guide strategy, and optimize campaigns.

Go-to-Market Strategy

Partner with the Product Development and Sales teams to create and execute powerful go-to-market strategies for new product launches and line extensions.

Digital Transformation

Drive the evolution of the brand’s digital presence, enhancing the consumer journey across all digital touchpoints, including e-commerce, social media, and CRM.

Consumer Insights

Serve as the primary advocate for the consumer, establishing processes to gather, analyze, and disseminate consumer insights throughout the organization to inform business strategy.

Cross-Functional Collaboration

Build strong, collaborative relationships with key stakeholders across the organization, including Sales, Finance, and Operations, to ensure marketing strategies are fully aligned with overall business objectives.

Agency & Vendor Management

Manage relationships with external agencies and partners (e.g., creative, PR, media buying), ensuring they deliver high-quality work that is on-brand, on-time, and on-budget.

Performance Measurement

Define and track key performance indicators (KPIs) for all marketing activities, including brand awareness, customer acquisition cost (CAC), lifetime value (LTV), and marketing-attributed revenue.

Requirements for the Head of Marketing – Consumer Packaged Goods (CPG) – Dallas, TX

Experience

A minimum of 12-15 years of progressive marketing experience, with at least 7 years in a senior leadership role. Significant experience within the Consumer Packaged Goods (CPG) industry is mandatory.

Proven Track Record

Demonstrable success in developing and executing marketing strategies that have resulted in significant brand growth, market share gains, and revenue increases.

Educational Background

Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA is highly preferred.

Leadership Skills

Exceptional leadership and team management skills with a proven ability to inspire, motivate, and develop talent. Experience building and scaling marketing teams is a significant plus.

Strategic & Analytical Mindset

Strong strategic thinking capabilities combined with a highly analytical and data-driven approach to problem-solving. Proficient in using data to tell a story and influence decisions.

Full-Funnel Expertise

Deep expertise across the entire marketing funnel and a wide range of channels, including brand building, performance marketing, content strategy, social media, and trade marketing.

Financial Acumen

Solid understanding of P&L management and extensive experience creating and managing multi-million dollar marketing budgets.

Communication Skills

Outstanding written and verbal communication skills, with the ability to present complex ideas clearly and persuasively to executive leadership, board members, and external partners.

Adaptability

Thrives in a fast-paced, entrepreneurial environment. Must be agile, resilient, and able to navigate ambiguity with a proactive and positive attitude.

Location

Ability to work on-site at the company’s headquarters in Dallas, TX.

Benefits & Perks Offered

Our client believes in investing in their people and offers a comprehensive and competitive benefits package designed to support the well-being and growth of their employees. This includes:

Competitive Compensation

A highly competitive base salary, a significant performance-based annual bonus, and a meaningful equity package.

Comprehensive Health Coverage

Premium medical, dental, and vision insurance plans for you and your dependents.

Retirement Planning

A robust 401(k) plan with a generous company match to help you plan for your future.

Generous Time Off

A flexible and generous Paid Time Off (PTO) policy, in addition to paid company holidays, to encourage a healthy work-life balance.

Professional Development

A dedicated budget for continuous learning, including conferences, certifications, and workshops to support your career growth.

Wellness Programs

Company-sponsored wellness initiatives, including gym membership reimbursements and mental health resources.

Parental Leave

Paid parental leave to support employees and their growing families.

Product Perks

Generous employee discounts and free products.

Vibrant Culture

A dynamic, inclusive, and collaborative work environment with regular team-building events and social gatherings in our modern Dallas office.

How to Apply

JRG Partners is exclusively managing the recruitment for this pivotal Head of Marketing role. If you are a visionary CPG marketer ready to make a significant impact on a growing brand, we encourage you to submit your application.

To apply, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this position. For more information about our expertise in this sector, please visit the JRG Partners’ Consumer Packaged Goods practice page.

Our client is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.