VP Commercialization, FoodTech – Boston, MA

Role Overview for VP Commercialization, FoodTech – Boston, MA

We are seeking a seasoned and strategic Vice President of Commercialization to architect and execute our client’s comprehensive go-to-market strategy. Reporting directly to the Chief Executive Officer, you will be a pivotal member of the executive team, responsible for translating cutting-edge product innovation into significant market share and revenue growth. This role is the critical link between R&D, product development, and the end consumer. You will be tasked with building and leading a world-class commercial organization encompassing sales, marketing, business development, and customer success.

The ideal candidate is a master strategist with a hands-on, entrepreneurial spirit. You have a proven track record of successfully launching innovative products in the CPG or food and beverage space, ideally with direct experience in the FoodTech sector. You are not just a leader; you are a builder. You thrive in fast-paced, ambiguous environments and possess the unique ability to craft a compelling brand narrative, build robust sales channels, and forge strategic partnerships that accelerate growth. Your leadership will be instrumental in defining the company’s commercial trajectory, establishing it as a category leader, and ultimately, shaping the future of food.

Key Responsibilities of VP Commercialization, FoodTech – Boston, MA

As the VP of Commercialization, you will own the entire commercial lifecycle. Your responsibilities will be broad and impactful, requiring a blend of strategic foresight and tactical execution. You will:

Develop & Execute Go-to-Market (GTM) Strategy

Design, implement, and continuously refine a multi-channel GTM strategy for the company’s product portfolio. This includes conducting in-depth market segmentation, defining target customer profiles, establishing compelling value propositions, and crafting powerful product positioning and messaging that resonates in a competitive market.

Build & Lead High-Performance Sales Functions

Architect the company’s sales organization from the ground up. This includes establishing sales methodologies, setting ambitious yet achievable revenue targets, and building out channels across retail, foodservice, and direct-to-consumer (DTC). You will personally engage in key account negotiations and build a culture of sales excellence.

Drive Marketing & Brand Development

Oversee the development and execution of an integrated marketing strategy to build brand awareness, drive consumer demand, and establish thought leadership. This includes managing brand strategy, digital marketing, PR, content creation, social media, and trade marketing initiatives.

Champion Product Launch Excellence

Serve as the commercial lead for all new product introductions. Lead cross-functional teams, including R&D, Operations, and Finance, to ensure seamless and successful product launches that meet commercial objectives and timelines.

Own Commercial P&L and Forecasting

Take full ownership of the commercial budget and P&L. Develop sophisticated revenue forecasts, manage departmental budgets, and implement a data-driven pricing strategy to optimize for both market penetration and profitability.

Leverage Market Intelligence & Analytics

Establish a robust framework for gathering and analyzing market data, competitive intelligence, and consumer insights. Utilize this data to inform strategic decisions, identify new market opportunities, and mitigate potential risks. Your analysis will be crucial for understanding the evolving landscape of alternative proteins and consumer preferences.

Forge Strategic Partnerships

Identify, negotiate, and manage strategic partnerships with distributors, co-manufacturers, key retailers, and other industry players to expand market reach and create synergistic value.

Recruit, Mentor, and Lead a World-Class Team

Build and nurture a high-performing commercial team. Foster a collaborative, innovative, and accountable culture. Provide strong mentorship and professional development opportunities to attract and retain top-tier talent.

Serve as a Key Executive Leader

Act as a vital member of the senior leadership team, contributing to the overall company strategy, culture, and long-term vision. Effectively communicate commercial plans, progress, and results to the CEO, board of directors, and investors.

Requirements for the VP Commercialization, FoodTech – Boston, MA

The successful candidate will be a passionate and experienced commercial leader with a deep understanding of the food industry and a desire to make a significant impact. We are looking for an individual who meets the following qualifications:

Experience

A minimum of 15 years of progressive commercial experience in CPG, Food & Beverage, or a related industry, with at least 7 years in a senior leadership role (e.g., VP, Head of, or Director).

Proven Track Record

Demonstrable success in building and scaling commercial operations within a high-growth, venture-backed startup environment. A history of successfully launching new brands or products and achieving significant revenue milestones is essential.

Industry Expertise

Deep domain knowledge of the food industry is required. Direct experience in FoodTech, plant-based foods, alternative proteins, or cellular agriculture is highly desirable.

GTM Mastery

Expertise in developing and executing comprehensive go-to-market strategies across multiple channels, including retail (grocery), foodservice, and e-commerce.

Leadership Acumen

Exceptional leadership skills with a proven ability to recruit, manage, and inspire high-performing, cross-functional teams. A “player-coach” mentality is a must.

Financial & Analytical Skills

Strong financial acumen with extensive experience in P&L management, budgeting, forecasting, and data analysis. Must be comfortable using data to drive decision-making and measure ROI.

Strategic Mindset

The ability to think strategically and long-term, while also being able to roll up your sleeves and execute tactically. You must be able to navigate ambiguity and make sound decisions with incomplete information.

Communication & Influence

Superior verbal and written communication skills, with the ability to articulate a clear and compelling vision to internal teams, external partners, investors, and customers.

Education

Bachelor’s degree in Business Administration, Marketing, or a related field. An MBA is strongly preferred.

Benefits & Perks Offered

Our client believes in rewarding their team for the incredible work they do to change the world. In addition to a dynamic and mission-driven culture, they offer a comprehensive compensation and benefits package, including:

A highly competitive base salary and performance-based executive bonus plan.

A meaningful equity stake in a rapidly growing company.

Comprehensive benefits package, including top-tier medical, dental, and vision insurance.

Generous Paid Time Off (PTO) policy and company holidays.

401(k) retirement plan with a company match.

A supportive and collaborative work environment located in Boston, MA.

Significant opportunities for professional growth and development.

The chance to be a foundational leader in a company poised to redefine the food industry.

How to Apply

JRG Partners is the exclusive recruitment partner for this confidential search. If you are a visionary commercial leader with the experience and passion to build a category-defining FoodTech brand, we want to hear from you. To be considered for this pivotal role, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this opportunity.

JRG Partners is a leader in executive recruitment, and this role falls within our dedicated Foodtech Recruiters practice. We are committed to building diverse and inclusive teams and encourage qualified candidates from all backgrounds to apply. All applications will be treated with the strictest confidence.