E-Commerce Marketing Manager

eCommerce Growth Lead

Location: Nationwide Compensation: $120,000–$130,000 Base + Performance Bonus Schedule: Full-Time | Remote Benefits: Medical, Dental, Vision, 401(k) with Match, 3 Weeks PTO

About the Opportunity

Our client is an established home improvement company with multiple showrooms in the Atlanta area and a growing national eCommerce business. They specialize in doors, windows, and related hardware, serving builders, renovators, contractors, and homeowners.

The company is entering an exciting stage of growth and is looking for an eCommerce Growth Lead to take ownership of its online revenue strategy. This is a hands-on leadership role for someone who is highly analytical, commercially minded, and comfortable making decisions based on data.

You'll have the resources to execute your strategy, including a marketing team and technical support. Your focus will be determining what should be done, why it matters, and whether it is driving measurable results.

What Makes This Opportunity Different

Own the company's eCommerce growth strategy and online revenue

Make decisions based on revenue, conversion, margin, and customer behavior—not vanity metrics

Lead and prioritize the work of a two-person marketing/content team

Partner directly with technical leadership to build the tools, reporting, and systems needed for growth

Have significant autonomy to test ideas, make decisions, and move quickly

Work with a high-consideration, spec-heavy product category where customer experience and product discovery are critical

Help shape the eCommerce strategy and build the playbook rather than simply following an existing one

The current eCommerce business generates approximately $5M in annual revenue, 90K monthly sessions, and a $2,500 average order value , providing a strong foundation with significant opportunity for growth.

Key Responsibilities

eCommerce Growth & Analytics

Own eCommerce revenue performance and the strategies driving growth

Monitor conversion rate, revenue per session, average order value, traffic quality, CAC, ROAS, and contribution margin

Analyze organic and paid traffic and understand the revenue generated from each channel

Track lead volume, lead quality, visitor-to-lead, and lead-to-customer conversion

Identify performance changes quickly and determine the underlying cause

Build and prioritize initiatives based on measurable business impact

Content & Customer Acquisition

Identify customer demand through search intent, on-site search, customer questions, sales objections, and competitor gaps

Develop clear content briefs for product pages, landing pages, videos, offers, and other marketing assets

Direct the content team on what to create and why

Measure content performance and continuously refine or eliminate underperforming initiatives

Shopify & Conversion Optimization

Manage Shopify merchandising, including product pages, collections, navigation, filters, search, and promotions

Identify and eliminate conversion friction throughout the customer journey

Regularly QA the website across desktop and mobile

Develop requirements for technical improvements and work with the technical team on implementation

Lead ongoing A/B testing and conversion optimization initiatives

SEO, Paid Media & Traffic Growth

Develop and execute eCommerce SEO strategy across product pages, collections, metadata, internal linking, structured data, and site architecture

Manage Google Search Console and GA4

Oversee Google and Meta advertising with a focus on revenue and margin

Manage product feeds, Google Merchant Center, and Meta catalogs

Support local search strategy across multiple showroom locations

Stay current on AI-driven search and changes in online product discovery

Email, SMS & Lead Generation

Own email and SMS as revenue-generating channels

Develop segmentation, automated flows, campaigns, and performance strategies

Oversee welcome, browse abandonment, cart abandonment, post-purchase, win-back, and quote follow-up campaigns

Develop digital lead-generation strategies for customers who require an assisted sales process

Ensure leads are properly captured, attributed, routed, and followed up

Team Leadership

Lead and prioritize the work of two marketing/content team members

Establish priorities, expectations, and performance standards

Provide clear direction and constructive feedback

Maintain accountability for team output while allowing team members to own execution

Partner closely with technical leadership and outside agencies or vendors when needed

What We're Looking For

5+ years of experience in eCommerce, digital growth, performance marketing, or a related field

Advanced hands-on experience with Shopify ; Shopify Plus strongly preferred

Strong working knowledge of GA4 and Google Search Console

Hands-on experience managing Google and Meta advertising

Strong understanding of eCommerce SEO, including both technical and on-page SEO

Demonstrated success growing eCommerce revenue with measurable results

Experience leading, directing, or managing the work of others

Strong analytical and problem-solving abilities

Comfortable working independently and making decisions without a highly structured playbook

Ability to connect marketing activity to actual revenue and profitability

Technology & Platform Experience

Experience with some or all of the following is highly valuable:

Analytics: GA4, Google Search Console, Shopify Analytics/ShopifyQL, Looker Studio

Testing & CRO: Intelligems, Shoplift, Convert, VWO, Microsoft Clarity, Hotjar

SEO: Screaming Frog, Ahrefs, Semrush, PageSpeed Insights, Core Web Vitals

Paid Media: Google Ads, Performance Max, Shopping, Meta Ads Manager, Advantage+, Microsoft Ads

Feeds: Google Merchant Center, Feedonomics, DataFeedWatch

Lifecycle Marketing: Klaviyo, Postscript, Attentive

Tracking: Google Tag Manager

CRM: HubSpot or comparable platform

Advanced spreadsheet skills; SQL is a plus

The client is especially interested in candidates who understand A/B testing, attribution, faceted navigation SEO, product data/metafields, variant-heavy product feeds, email/SMS deliverability, and modern changes in digital advertising and AI-driven search.

Preferred Background

Experience in any of the following would be a strong plus:

Home improvement

Building products

Doors, windows, or other construction-related products

Furniture or other high-consideration products

Omnichannel or multi-location retail

Businesses that sell both online and through assisted sales or quotes

Shopify Plus environments

Who Will Thrive in This Role

We're looking for someone who is naturally curious, analytical, proactive, and commercially driven.

You should be someone who:

Notices problems before someone has to point them out

Wants to understand why a number moved, not just report that it moved

Makes decisions based on data and measurable outcomes

Is comfortable working with incomplete information and creating structure where none exists

Takes ownership rather than waiting to be told what to do

Can confidently challenge assumptions and have direct conversations

Knows how to delegate without giving up accountability

Can acknowledge when something isn't working and quickly adjust

Enjoys building systems and processes that make the business more efficient

What You'll Get

$120,000–$130,000 base salary , depending on experience

Performance bonus tied to measurable growth targets and paid quarterly

Medical, dental, and vision insurance

401(k) with company match

Three weeks of PTO

Significant autonomy and ownership over the eCommerce strategy

Direct impact on a growing national eCommerce business

Two-person marketing team to support content execution

Technical support for development, integrations, automation, and tracking

Opportunity to build and shape the company's eCommerce growth strategy