Digital Marketing and Communications Specialist

Overview

Job Title: Digital Marketing and Communications Specialist

Department: Communications

Reports To: Chief Communications Officer

FLSA Status: Exempt

Location: Washington, DC | Hybrid

Schedule: Full-Time

Who We Are

Radio Free Asia (RFA) is a private, nonprofit 501(c)(3) media organization headquartered in Washington, D.C., with editorial and operational bureaus in Taipei, Bangkok, and Seoul. A congressionally funded grantee of the U.S. Agency for Global Media (USAGM), RFA operates with full editorial independence.

Our mission is to provide accurate, uncensored news and information to people living in countries where a free press does not exist. We broadcast in nine languages and dialects — Mandarin, Cantonese, Tibetan, Uyghur, Burmese, Vietnamese, Lao, Khmer, and Korean — reaching audiences across China, North Korea, Vietnam, Burma, Cambodia, Laos and beyond via shortwave, satellite, and the internet. Our journalists work in some of the world’s most difficult media environments, often at considerable personal risk, filling a critical gap in access to truthful, timely news for millions of people who would otherwise have very little of it. That reality shapes everything about how we work and who we hire to lead this organization.

Job Summary

Radio Free Asia reports from places where media is censored, surveilled, or shut down. RFA's communications and public affairs department builds understanding of why that work matters among policymakers, experts, external stakeholders, and the public.

The Digital Marketing and Communications Specialist will grow RFA's brand on digital channels with a data-driven, strategic approach: setting clear goals and KPIs for every campaign, tracking results, and using what the data shows to make the next campaign better. We're looking for a motivated, creative early-career professional who pairs that discipline with strong storytelling (behind-the-scenes stories, graphics, and video) and can respond quickly to breaking developments.

Responsibilities

Key Responsibilities

Campaign strategy and performance

Plan multi-channel campaigns (social, email, search) with clear goals, target audiences, and KPIs set before launch

Track results in Google Analytics and platform insights, report what worked, and adjust campaigns based on the data

Test formats, timing, and messaging to steadily improve audience growth and engagement

Track how RFA's reporting travels (pickups, citations, audience growth) and turn the data into short impact summaries for leadership and stakeholders

Demystify complex analytics to provide clear, goal-aligned insights in actionable reports

Content and storytelling

Write, design, and publish copy, graphics, and video for social media, the website, and newsletters

Turn exclusive reporting and field footage into short-form content for new audiences, outlets, researchers, and policy experts

Create explainers on censorship, digital and transnational repression, and threats to journalists

Manage RFA's About site and corporate social channels

Work with newsroom and language service staff to find story angles and adapt top-performing content across platforms and languages

Monitoring and rapid response

Monitor trends, sentiment, and brand mentions

Support fast, accurate responses to breaking news, disinformation, or coordinated attacks on RFA's reporting or staff

Support the team's work with YouTube, Meta, and X on moderation, demonetization, and restricted access

Follow RFA's protocols so content never exposes sources, contributors, or reporters

Outreach and team support

Help identify and build relationships with creators and influencers interested in RFA's coverage regions

Draft memos, fact sheets, and other materials for leadership and other departments

Help plan and promote internal and external events

Qualifications

Required Qualifications

Bachelor's degree in communications, journalism, or a related field preferred; equivalent experience considered

3 years of experience in digital marketing, digital communications, or news content (student media, freelance, nonprofit, and volunteer work count)

Experiences using analytics tools (e.g., Google Analytics, Sprout Social, native platform insights) to explain what changed and why, not just report “likes” and “followers”

Strong writing and editing, shown in published digital content

Demonstrated experiences turning long or complex reporting into short-form content, and explaining policy, human rights, or international issues to general audiences

Hands-on, professional skills in Canva, Photoshop, Premiere Pro, or similar tools, plus AI tools

Strong knowledge of SEO and AI search optimization

Experience with an email platform (e.g., Mailchimp, HubSpot), including audience segmentation

Preferred Qualifications

Knowledge of human rights, Asian geopolitics, and press freedom

Experience at a mission-driven, nonprofit, media, or international organization, especially a multilingual one

Experience at a start-up or PR agency

Fluency in an RFA language, especially Mandarin, Tibetan, Korean, Vietnamese, or Uyghur

Existing relationships with creators and influencers interested in RFA's coverage regions

Experience working with platforms on moderation, demonetization, or restricted access

Familiarity with basic digital security, or a strong interest in learning it

Competencies

Data-driven: sets goals and KPIs up front and lets results guide decisions

Strategic: connects each campaign to the department's larger goals

Creative: pairs data with personal storytelling

Organized: detail-oriented, with strong follow-through across competing priorities

Curious: loves digging into how brands build an online presence and ride emerging trends

You'll Thrive Here If You...

Care about press freedom and people's right to independent information

Follow international news and are curious about places most U.S. audiences overlook

Want your work to help expose censorship, surveillance, and repression

Value accuracy over speed

Treat protecting journalists and sources as part of the job

Enjoy working with colleagues from many cultures and languages

Want your work to make a real difference, and want the data to show it

Physical Requirements / Working Conditions

This position is hybrid, with three days in-office and two days remote weekly. Work is sedentary, performed at a desk using standard office equipment, with occasional lifting up to 15 pounds. Reasonable accommodations will be made for qualified individuals with disabilities.

This is a full-time, exempt position based in Washington, DC. Some flexibility in work hours required to accommodate international time zones.

Salary Range: 62,100-75,500/Year. Final salary is commensurate with experiences and skills that are compatible with the requirements of the role.

This position is ineligible for sponsorship by the company for any work authorization, applicant must possess existing work authorization to be considered for the position.

How to Apply

Submit all three items below. Applications missing a cover letter or portfolio will not be considered.

Resume

Cover letter (one page max) covering: Why RFA's mission matters to you, what draws you to digital work on human rights, press freedom, or Asia, The portfolio campaign you're proudest of, and why.

Portfolio of 3–5 campaigns or content samples. At least one sample should include graphics or video you created. Links, a portfolio site, or a single PDF are fine. Student, freelance, volunteer, nonprofit, and personal projects all count. If data is confidential, share percentages or ranges instead.