Brand & Workforce Communications Manager

Job Summary

Leads the strategy and execution of social media, communications, and marketing initiatives that strengthen brand presence, drive workforce program engagement, and enhance organizational alignment. This role bridges external brand storytelling with internal communications, ensuring consistent, high-impact messaging across all channels.

Physical Requirements

Stand or Sit(Stationary position), Walk(Move, Traverse), Use hand/fingers to handle or feel (Operate, Activate, Use, Prepare, Inspect, Place, Detect, Position), Talk/hear(Communicate, Detect, Converse with, Discern, Convey, Express oneself, Exchange information), See (Detect, Determine, Perceive, Identify, Recognize, Judge, Observe, Inspect, Estimate, Assess), Repetitive Motion Function in the Job

Sedentary Work- Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met. Job Function

Social Media Strategy & Execution

Develop and implement comprehensive social media strategies aligned with business and workforce objectives

Manage company presence across platforms (LinkedIn, Instagram, Facebook, YouTube, X)

Plan and execute organic and paid campaigns, including influencer or partnership opportunities

Monitor industry trends and continuously evolve channel strategy

Content Creation & Management

Create, edit, and publish engaging content (text, images, video) across platforms

Develop messaging for both external brand storytelling and internal communications

Manage content calendars and ensure consistent, timely delivery

Produce executive-ready communications, presentations, and campaign assets

Communications & Program Marketing

Develop and execute communication strategies for workforce development initiatives

Lead program promotion and adoption campaigns (training, engagement tools, leadership initiatives)

Manage internal communications, including leadership messaging and major rollouts

Support employer branding and talent marketing efforts

Community & Reputation Management

Manage social engagement, respond to followers, and facilitate conversations in real time

Monitor and respond to Google Reviews and external feedback channels

Partner with internal teams to address inquiries and protect brand reputation

Analytics & Performance Optimization

Track engagement, web traffic, SEO, and social media metrics

Develop regular performance reports and ROI analysis

Use insights to continuously optimize campaigns, messaging, and channel effectiveness

Establish baseline metrics for communication effectiveness and program engagement

Brand & Message Consistency

Ensure all content aligns with company voice, brand standards, and messaging frameworks

Maintain consistency across internal and external communication channels

Required Skills

Required Qualifications

Experience: 2+ years in social media management, communications, or digital marketing

Platform Expertise: Strong knowledge of major social platforms (LinkedIn, Instagram, Facebook, YouTube, X)

Communication Skills: Exceptional written and verbal communication skills

Tools: Experience with scheduling tools (e.g., Buffer) and analytics platforms (e.g., Google Analytics)

Analytical Mindset: Ability to interpret data and translate insights into action

Creativity: Demonstrated ability to create engaging, trend-aware content

Preferred Qualifications

Bachelor’s degree in Marketing, Communications, or related field

Experience with graphic design (Canva, Photoshop) and video editing

Knowledge of SEO, paid media, and digital marketing channels

Experience supporting internal communications or workforce initiatives

EEO Statement

Reliance, Inc. IS A DRUG-FREE WORK ENVIRONMENT EEO/DISABILITY/VETERAN

Social Media Strategy & Execution

Develop and implement comprehensive social media strategies aligned with business and workforce objectives

Manage company presence across platforms (LinkedIn, Instagram, Facebook, YouTube, X)

Plan and execute organic and paid campaigns, including influencer or partnership opportunities

Monitor industry trends and continuously evolve channel strategy

Content Creation & Management

Create, edit, and publish engaging content (text, images, video) across platforms

Develop messaging for both external brand storytelling and internal communications

Manage content calendars and ensure consistent, timely delivery

Produce executive-ready communications, presentations, and campaign assets

Communications & Program Marketing

Develop and execute communication strategies for workforce development initiatives

Lead program promotion and adoption campaigns (training, engagement tools, leadership initiatives)

Manage internal communications, including leadership messaging and major rollouts

Support employer branding and talent marketing efforts

Community & Reputation Management

Manage social engagement, respond to followers, and facilitate conversations in real time

Monitor and respond to Google Reviews and external feedback channels

Partner with internal teams to address inquiries and protect brand reputation

Analytics & Performance Optimization

Track engagement, web traffic, SEO, and social media metrics

Develop regular performance reports and ROI analysis

Use insights to continuously optimize campaigns, messaging, and channel effectiveness

Establish baseline metrics for communication effectiveness and program engagement

Brand & Message Consistency

Ensure all content aligns with company voice, brand standards, and messaging frameworks

Maintain consistency across internal and external communication channels

Required Qualifications

Experience: 2+ years in social media management, communications, or digital marketing

Platform Expertise: Strong knowledge of major social platforms (LinkedIn, Instagram, Facebook, YouTube, X)

Communication Skills: Exceptional written and verbal communication skills

Tools: Experience with scheduling tools (e.g., Buffer) and analytics platforms (e.g., Google Analytics)

Analytical Mindset: Ability to interpret data and translate insights into action

Creativity: Demonstrated ability to create engaging, trend-aware content

Preferred Qualifications

Bachelor’s degree in Marketing, Communications, or related field

Experience with graphic design (Canva, Photoshop) and video editing

Knowledge of SEO, paid media, and digital marketing channels

Experience supporting internal communications or workforce initiatives