Market Development Manager

This role will be an MDM on an innovation platform within a leading company’s CASE division. The person in this role will be responsible for the development and execution of strategies to activate brands and the value chain for coated paper articles and flexible packaging used in the food service and consumer packaged goods (CPG) industries. This role requires up to 30% travel.

Key Accountabilities

Earnings: Drive variable margin gains by closing new business initiatives.

Growth: Measure growth by launch effectiveness, projected revenue from Gate 5 launches, and new business from market development and innovation.

Talent Management: Provide marketing expertise and coaching to teams and manage personal career development.

This role is open to remote candidates.

Responsibilities

Contributes to the development of Addressable Market Maps and offers through segment cross-functional teams

Leads front end discovery to articulate where to play and how to win options in prioritized markets

Responsible for determining the best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executing the plan (either directly or indirectly) and monitoring its effectiveness

Leads or supports growth projects as a Marketing resource by using the EBME framework to make quality strategic choices on all initiatives; assists others as needed

Establishes and tracks metrics to ensure post launch efforts are contributing to the segment’s strategy and performance; provides recommendation to Marketing leaders if changes are needed

Enters new opportunities for initiatives into Leads Management (SFDC) so that leads can be properly managed and tracked as they are passed on to Sales

Make recommendations on potential growth initiatives in the market based on market trends and insights, as well as customer discovery

Creates understanding of value of a leading company offerings vs. alternatives by developing Economic Value Estimates (flagship)

Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch

Communicates offers that tie to initiatives; offers may be new, existing, or revised

Draw conclusions from multiple sources to create insights that support growth projects

Networks and becomes an industry expert in assigned markets

Interfaces with leverage points through the value chain to identify potential product and application opportunities

Qualifications

Bachelor’s Degree required; MBA or advanced education in strategic marketing required

8+ years of experience in commercial, marketing, or product management roles

5+ years experience launching new products in relevant markets (Preferred)

5+ years working in marketing in the paper value chain, e.g. for a paper manufacturer or a converter / manufacturer of paper articles, engaging the flexible packaging and food service markets (Preferred)

Strong business and marketing acumen