Marketing Coordinator

Ann Arbor, Michigan, A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position. The Department of Naval Architecture and Marine Engineering (NA&ME) at the University of Michigan seeks a highly motivated, creative, and organized Marketing and Recruitment Coordinator to support the department's strategic communications, student recruitment initiatives, event planning, and administrative operations. This position plays a critical role in enhancing the visibility of one of the nation's leading naval architecture and marine engineering programs, while supporting recruitment efforts for undergraduate and graduate students. The successful candidate will develop and execute marketing campaigns, manage digital communications, coordinate recruitment activities, and provide operational support for departmental initiatives and events. Marketing and Communications Develop and implement comprehensive marketing campaigns across digital, print, social media, and email platforms. Create, edit, and schedule marketing content, newsletters, student stories, alumni features, and promotional materials. Coordinate the development and distribution of internal and external communications materials. Maintain and update department websites, digital content, social media accounts, and marketing databases. Monitor and analyze marketing performance metrics and provide recommendations for continuous improvement. Develop visual and written content highlighting student success, faculty research, alumni achievements, and departmental initiatives. Collaborate with the College of Engineering communications teams to align messaging and branding efforts. Student Recruitment and Enrollment Initiatives Support undergraduate and graduate student recruitment efforts. Coordinate recruitment events, including Engineering and industry career fairs, graduate recruitment events, information sessions and webinars, campus visit programs, prospective student open houses, and admitted student events. Develop recruitment strategies to increase awareness of the NAME program among prospective students. Track and analyze recruitment metrics, enrollment trends, applicant conversion rates, and event participation data. Create reports and recommendations to improve undergraduate and graduate recruitment outcomes. Maintain relationships with prospective students, admitted students, alumni ambassadors, industry partners, and academic departments. Assist with recruitment outreach campaigns targeting domestic and international student populations. Events and Engagement Assist with planning and execution of departmental events, seminars, alumni engagement activities, industry partner events, and student programs. Coordinate logistics, including event promotion, registration, communications, catering, travel arrangements, and post-event assessment. Support faculty and staff with special projects and strategic initiatives. Administrative and Financial Support Process travel and hosting reimbursements in accordance with University policies. Perform P-Card reconciliation and financial documentation as needed. Assist with purchasing, vendor coordination, and event-related financial transactions. Maintain records and documentation supporting departmental operations. Provide general administrative support for departmental initiatives and activities. Bachelor's degree in Marketing, Communications, Public Relations, Higher Education Administration, Business Administration, or a related field. Excellent written, verbal, and interpersonal communication skills. Experience managing social media platforms, websites, email marketing systems, and digital communications. Strong organizational skills and attention to detail. Ability to manage multiple projects simultaneously and meet deadlines. Proficiency with Microsoft Office Suite and digital content management systems. Experience in higher education marketing, communications, admissions, or student recruitment. Knowledge of analytics tools, CRM systems, and email marketing platforms. Experience coordinating events and recruitment programs. Familiarity with graphic design software and content creation tools. Experience analyzing enrollment, recruitment, or marketing performance metrics. The Department of Naval Architecture and Marine Engineering at the University of Michigan, Ann Arbor, was started in 1879 with an act of Congress authorizing a Navy officer to teach "steam engineering and iron shipbuilding." Since this modest beginning, NAME has grown into a worldwide leader in education and research, with 25 faculty members and 11 staff members, serving our undergraduate and graduate students and a network of some 3,000 living alumni. Our department continues to develop engineers and technology to advance the state-of-the-art systems operating in the marine environment. The department's students and faculty engage in a wide range of research, with specialists working in hydrodynamics; marine and offshore structures; dynamics, control, and marine system integration; robotics and autonomy; yacht design; design, production, and management; marine renewable energy; and structural and hydro-acoustics. The Department has access to outstanding computational resources and the experimental facilities of the Marine Hydrodynamics Laboratory, including its large physical modeling basin, which is a vital resource. The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.