Senior Director, Digital Marketing Strategy, Advancement

About EAB

At EAB , our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards .

For more information, visit our Careers page.

About Hybrid

Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, our integrated marketing solutions help education brands grow. We tackle the sector’s toughest challenges head-on and continuously strive for excellence, staying on the pulse of emerging trends. When you join our division of EAB, you become part of a tight-knit, ambitious, supportive, and rapidly growing team. You’ll work on big ideas with talented colleagues who respect your input, challenge your thinking and push you to do your best work. Visit our website to learn more about our story .

The Role in Brief

Senior Director, Digital Marketing Strategy, Advancement

We are seeking a Senior Director of Digital Marketing Strategy, Advancement to partner with EAB's business development teams as the organization's subject-matter expert in digital fundraising and Advancement marketing. Drawing on expertise in comprehensive and capital campaigns, digital fundraising, constituent engagement, and Advancement marketing, this individual will help institutions translate fundraising priorities into differentiated digital engagement strategies.

This role will serve as a pre-sales and strategy subject-matter expert, partnering closely with business development, Advancement strategy, creative, analytics, and delivery teams to shape differentiated digital fundraising solutions for prospective and existing partners.

Success in this role means shaping EAB's digital Advancement strategy, helping win complex partnerships, influencing the evolution of our solutions, and strengthening the firm's market leadership through differentiated expertise, reusable frameworks, and thought leadership.

This hire may be based in Washington, DC; Richmond, VA; Philadelphia, PA; or remotely within the continental United States. Remote candidates with willingness to travel are welcomed and encouraged to apply.

Primary Responsibilities:

Sales Partnership & Solution Development

Serve as the strategic digital fundraising advisor to business development teams, shaping pursuit strategy, identifying high-value opportunities, and developing differentiated solutions that strengthen EAB's competitive position.

Serve as EAB's subject-matter expert in digital fundraising, constituent engagement, and higher education Advancement during partner and prospect conversations.

Translate institutional goals, capital and comprehensive campaign priorities, and audience needs into differentiated digital marketing recommendations that support business development efforts.

Participate in discovery sessions, proposal development, and executive presentations, helping partners understand how digital engagement strategies can strengthen fundraising outcomes.

Use market research, institutional data, audience insights, and campaign performance to develop strategic recommendations and identify opportunities for innovation.

Collaborate with analytics, creative, and strategy teams to ensure proposed solutions are thoughtful, achievable, and aligned with partner expectations.

Digital Marketing Strategy & Solution Design

Advise business development and partner teams on digital fundraising strategies that balance institutional goals, audience needs, budget, timing, and expected outcomes.

Advise institutions on how digital marketing can support capital and comprehensive campaign objectives, including campaign awareness, donor acquisition, participation, stewardship, and milestone communications.

Recommend integrated digital marketing approaches across paid search, paid social, display, video, landing pages, and emerging channels to support capital and comprehensive campaign communications, donor acquisition, participation, stewardship, and campaign awareness.

Provide guidance on campaign messaging, audience segmentation, creative strategy, calls to action, and digital donor journeys.

Develop digital engagement strategies that connect institutional stories with meaningful opportunities for alumni, donors, families, and friends to engage and give.

Ensure strategic recommendations are clearly documented and positioned for successful implementation by delivery teams.

Cross-Team Collaboration & Market Expertise

Serve as the connector across business development, creative, analytics, and delivery teams to ensure proposed solutions are differentiated, feasible, and aligned with partner expectations.

Equip sales and partner-facing teams with the language, insights, examples, and tools needed to communicate the value of digital fundraising and engagement strategies

Develop training, case studies, presentation materials, and strategic frameworks that strengthen internal understanding of digital Advancement practices

Define and evolve EAB's point of view on digital fundraising, capital campaign marketing, and constituent engagement, ensuring our solutions remain differentiated and aligned with emerging market needs.

Advise senior leadership on emerging market trends, partner needs, and competitive dynamics to influence product strategy, service offerings, and go-to-market investments.

Establish EAB as a recognized leader in digital Advancement strategy by representing the organization at industry events, developing executive thought leadership, and influencing conversations across the higher education fundraising community.

Basic Qualifications:

Bache