Sales Director - Specialty Motors

Position Overview

The Sales Director, Specialty Motors is responsible for driving profitable revenue growth across WWE's Specialty Motors portfolio, with a primary focus on expanding the Louis Allis and Gleason Avery brands. This leader will build and scale a disciplined, proactive sales engine while developing new business, expanding strategic accounts, and increasing aftermarket and lifecycle revenue.

Reporting to the Senior Vice President of Sales and working in close partnership with the General Manager of Specialty Motors, this role aligns commercial strategy with operational execution to accelerate growth, improve market positioning, and maximize the value of WWE's installed base.

Key Responsibilities

Revenue Growth & Brand Expansion

Own and deliver revenue growth across new motors, aftermarket, and retrofit projects

Drive market expansion and share growth for Louis Allis and Gleason Avery across key industries and applications

Build a strong new book of business while expanding existing customer relationships

Monetize WWE's installed base through service contracts and upgrades

Increase aftermarket revenue mix and drive recurring revenue streams

Position Louis Allis as a preferred provider for service, installation, and field support work at customer sites

Sales Strategy & Pipeline Development

Build and manage a robust sales funnel, identifying gaps and driving continuous improvement in sales processes

Establish annual sales goals, budgets, and strategic plans aligned with WWE growth objectives

Deliver accurate forecasting, pipeline coverage, and performance reporting to leadership

Monitor market trends, competitor activity, and emerging opportunities to refine strategy

Customer & Market Engagement

Establish and maintain strong relationships with key customers, OEMs, EPCs, and end users

Engage directly with major accounts to identify opportunities and close complex deals

Navigate municipal and industrial sales processes, including bid/bonding requirements where applicable

Anticipate customer needs and respond with urgency, accuracy, and technical credibility

Collaborate cross-functionally with engineering, operations, and service teams to deliver integrated solutions

Sales Operations & Process

Drive consistent use and optimization of CRM tools (e.g., PipeDrive) to manage pipeline and customer activity

Improve quoting accuracy, turnaround time, and overall sales efficiency

Oversee contract review, negotiation, and resolution of customer issues

Ensure compliance with company policies, bid requirements, and documentation standards

Team Leadership & Development

Lead, coach, and develop a high-performing sales team

Instill a culture of accountability, urgency, and disciplined execution

Recruit, train, and mentor sales talent to elevate technical and commercial capability

Set clear performance expectations tied to measurable outcomes

Qualifications

10-15 years of experience in industrial/technical sales, preferably in Medium voltage motors and/or engineered-to-order or large industrial equipment

Proven success in large motor sales and complex, long-cycle deals

Strong understanding of industrial markets, applications, and buying processes

Demonstrated ability to:

Build sales processes and improve efficiency

Develop new markets and revenue streams

Form long-term customer relationships that drive repeat business

Experience leading teams and driving performance