React Front-End Architect / Tech Lead

React Front-End Architect / Tech Lead

Overview Branding Brand is seeking a Senior / Lead Frontend Platform Engineer to architect and build a scalable frontend platform that enables multiple product teams to develop and deploy independently while delivering a seamless, unified user experience. This is not a feature delivery role—this position focuses on platform design, system architecture, and enabling engineering teams at scale. This is a hybrid position where you will be required to go into an office in Woonsocket, RI a few days a week and work from home the other days.

Key Responsibilities

Lead design and development of scalable, maintainable React-based platforms

Define and drive front-end architecture, standards, and best practices

Build and govern reusable component libraries, design systems, and design tokens

Enable platform thinking : shared services, modular architecture, and extensibility

Mentor engineers and guide teams across multiple workstreams

Collaborate with architects, product, and UX leadership on long-term vision

Ensure performance, security, and scalability of front-end systems

Mentor engineers and guide teams in adopting platform standards and architectural best practices

Implement coding best practices and participate in ongoing security training and awareness

Required Qualifications

5+ years of hands-on experience in React and modern front-end ecosystems

Strong expertise in architecture patterns (Micro Frontends, Monorepo, Modular UI)

Proven experience designing reusable UI frameworks and design systems

Deep understanding of state management, data fetching, and caching strategies

Experience working in large, distributed teams and enterprise environments

Strong problem-solving mindset with ability to think beyond immediate features

Preferred Qualifications

Experience with platform engineering / front-end platform model

Familiarity with design token frameworks and theming strategies

Exposure to cloud-native deployments and edge delivery (CDN-based apps)

Prior experience in pharmacy, healthcare, or regulated domains (optional)

What Success Looks Like

A scalable platform that allows 10+ teams to ship independently without breaking the overall application

Clear architectural patterns that balance autonomy and consistency

Improved developer velocity through reusable tooling and shared infrastructure

Stable, performant applications even as the system grows in complexity

Key Competencies

Systems thinking and architectural design

Trade-off analysis and decision-making

Clear communication and technical leadership

Structured debugging and problem-solving approach

About Us:

Branding Brand launched in 2008 as an interactive marketing firm and quickly evolved into the largest and fastest-growing provider of mobile commerce apps and sites for retailers.

Branding Brand is a supporter of the Whitehouse Equal Pay Pledge, and a Top Workplaces award winner. All Branders enjoy unlimited PTO, a 401(k) matching program, paid leave for new parents, and sponsorship.

Branding Brand is also an equal opportunity employer. We seek applicants of diverse backgrounds and hire without regard to race, color, gender, religion, national origin, ancestry, citizenship, individuals with disabilities, age, sexual orientation, protected veterans, or any other characteristic protected by law.

The salary range for this position is $100,000 - $125,000 per year.