Sales Operations Specialist

The Sales Operations Specialist is responsible for the completeness and accuracy of data, of the Dynamics CRM platform , while serving as a central point of coordination for incoming customer and sales inquiries .

This role supports the sales organization by ensuring data integrity, lead management, and timely response coordination , enabling efficient sales execution and improved customer experience. The position works cross-functionally with Sales, Marketing, Proposals, IT and Business Units to drive consistency in processes, CRM system use.

CRM Management & Data Integrity (40–50%)

Maintain Microsoft Dynamics CRM data , ensuring accuracy, completeness, and consistency of data

Own lead, account, and opportunity management processes within CRM

Monitor and enforce data governance standards , including duplicate management and data hygiene

Support CRM enhancements, workflows, and system improvements in collaboration with IT and Sales leadership

Ensure data accuracy of and act as Subject Matter Expert on reports and dashboards to track pipeline, leads, and sales activity

Coordinate with IT on CRM enhancements development, acting as product owner. In this role, will be responsible for defining requirements, performing testing and coordinating with end users on system updates

Assist in training and supporting users on CRM best practices

Inbound Lead & Inquiry Management (25–30%)

Serve as the first point of contact for incoming web inquiries, marketing leads, and general sales requests

Qualify, route, and track incoming leads to appropriate sales representatives

Ensure timely follow-up and accountability on all inquiries

Maintain visibility into lead status and conversion performance

Coordinate with Marketing on campaign-driven lead intake

Sales Support & Coordination (15–20%)

Support sales teams with proposal tracking, opportunity updates, and documentation

Assist in maintaining customer master data and reference lists

Coordinate with internal functions to support Statements of Qualification and sales materials

Onboard and support new sales users in CRM and tools

Reporting, Analytics & Process Improvement (10–15%)

Coordinate with IT to develop & maintain standard sales reports and dashboards (Power BI/CRM)

Track KPIs such as lead conversion, response time, and opportunity progression

Identify process gaps and recommend improvements to increase efficiency and data quality

Support broader sales operations initiatives and analytics projects

QUALIFICATIONS

Bachelor’s degree in Business, Marketing, Analytics, or related field

0-2 years of experience in sales operations, CRM administration, or business support

Hands-on experience with Microsoft Dynamics CRM (or similar platform)

Strong analytical and data management skills

Proficiency in Excel and reporting tools (Power BI preferred)

Strong communication and organizational skills with the ability to manage multiple priorities

Attention to detail and commitment to data accuracy

Customer service mindset with responsiveness to inquiries

Process-oriented with a focus on continuous improvement

Ability to collaborate cross-functionally

Systems thinking and comfort with digital tools and platforms