Sr. Manager Community + Affiliate

Sr. Manager Community + Affiliate Location: New York, NY (Hybrid) Reports to: VP of Marketing

About Winky Lux

Winky Lux is a New York–based clean beauty brand built on a simple idea: makeup should be as fun to look at as it is to wear. We're known for products that people want to hold, photograph, and share. With clean formulations, playful design, and an accessible price point that makes discovery easy.

About the Role

This is a hybrid role combining hands-on community management (social engagement, influencer, brand voice, customer connection) with ownership of our affiliate marketing program. You'll be the voice of Winky Lux across social platforms while also building and scaling partnerships that drive measurable awareness and revenue through affiliates and creators.

What You'll Do

Community Management

Own and evolve Winky Lux's overall community strategy, aligning community, influencer, and affiliate efforts with broader brand and marketing goals

Build and maintain relationships with community members, creators, and partners to deepen brand loyalty and advocacy

Own day-to-day community engagement with the help of the agency while also adding personal touches to strengthening relationships with creators.

Develop and manage university/campus ambassador programs to build brand presence with early-career audiences

With the help of the agency, Identify, negotiate, and manage relationships with paid influencer partners, from outreach through campaign execution

Own and manage the gifting program, help identifying recipients, coordinating sends, and tracking resulting content and sentiment

Manage the day-to-day relationship with agency partner STC, ensuring deliverables and campaigns stay on strategy and on schedule

Monitor social sentiment and flag trends, complaints, or viral moments to the marketing team in real time

Develop and execute community-building initiatives (UGC campaigns on creator IQ, giveaways, brand ambassador touchpoints)

Partner with internal and external teams to identify community-driven content opportunities

Track community health metrics (engagement rate, sentiment, follower growth) and report on trends monthly

Affiliate Program

Own the affiliate channel as a whole, treating it as a core sales-driving channel with clear revenue targets, not just a partner-relationship function

Manage and grow the Winky Lux affiliate program (e.g., Impact platform, ShopMy, TTS, Amazon), including recruitment, onboarding, and relationship management of affiliate partners with the help of agency

Build and execute affiliate newsletter and communication cadences to drive partner engagement

Identify, vet, and onboard new affiliates and micro/macro-influencers aligned with brand fit

Set and track commission structures, promo codes, and campaign incentives in partnership with finance/marketing leadership

Analyze affiliate performance data (conversion rate, AOV, ROAS) and optimize partner mix accordingly

Coordinate affiliate-specific content and asset needs with the content/creative team

Own reporting on affiliate program performance, presenting monthly results and recommendations to leadership

What You Bring

5+ years of experience in social/community management, with at least 1-2 years managing an affiliate or influencer program

Experience running paid influencer partnerships and gifting programs, from strategy through execution

Experience managing external agency relationships, ensuring deliverables stay on-brand and on-schedule

Experience building or running university/campus ambassador programs a plus

Proven track record growing an affiliate program's revenue contribution and partner base

Excellent written communication skills with the ability to adapt tone across community engagement and partner-facing comms

Experience with affiliate platforms (Impact, ShareASale, Rakuten, or similar)

Strong analytical skills - comfortable pulling and interpreting performance data to make decisions

Familiarity with social platforms (Instagram, TikTok) and native engagement tools/analytics

Beauty or CPG industry experience strongly preferred

Highly organized, self-directed, and comfortable owning a channel end-to-end