Director, Digital Marketing

The Digital Marketing Communications Director will manage a high‑performing team and drive global digital marketing content strategy across our digital marketing channels. This role combines hands‑on leadership with strong digital marketing expertise to ensure cohesive, compelling, and measurable communications that support business goals. He / she will also disseminate and champion best practices and optimization of digital marketing strategies and tactics as tools evolve, particularly gen-AI-based tools and platforms.

What You’ll Work On

Team Leadership & Talent Development

Lead, coach, and develop a team of digital marketing communications professionals

Set clear priorities, provide actionable feedback, and ensure high‑quality, on‑time delivery of digital marketing content as global baselines

Foster collaboration, accountability, and continuous skill development across the team

Partner with resource managers and leadership on capacity planning and hiring needs

Digital Strategy & Planning

Own the global digital marketing communications content strategy and calendar across priority channels (e.g. web, email, paid media, social, customer relationship and campaign platforms), including digital customer journeys

Translate business objectives into integrated digital marketing plans and campaign roadmaps

Ensure messaging and experiences are optimized for audience, channel, and journey stage and are compliant, as applicable

Champion a data‑driven mindset, using performance insights to refine strategy and global baselines

Serve as a trusted advisor to Commercial teams on digital best practices and performance

Influence Commercial team execution of digital marketing content to ensure alignment to business and customer needs

Align digital marketing execution with brand, PR, and other global marketing communications teams

Emerging Tools & GenAI Optimization (Add These Bullets)

Leverage emerging digital marketing tools, including genAI‑based platforms, to optimize content creation, campaign optimization, personalization, and operational efficiency across global markets

Partner with analytics, marketing technology, and other applicable teams to evaluate, pilot, and scale AI‑enabled solutions that enhance speed to market while maintaining brand quality, governance, and compliance

Champion a test‑and‑learn approach to automation, AI‑assisted insights, and workflow optimization to continuously improve digital performance and team productivity at scale

Performance, Optimization & Governance

Define success metrics and KPIs for digital marketing efforts

Establish and maintain best practices, guidelines, and workflows for digital execution

Utilize a learning mindset for new practices, tools, and platforms within the digital marketing space

Experience You’ll Bring

Required Qualifications

10+ years of experience in digital marketing, marketing communications, or related fields

3+ years of people management or team leadership experience

Strong expertise across digital channels (web, email, social, paid media, and campaigns) globally

Exceptional written communication and messaging skills

Proven ability to balance strategic thinking with hands‑on execution

Preferred Qualifications

Experience leading digital marketing within a matrixed or enterprise organization

Experience in healthcare and CPG industries

Experience using analytics and marketing automation platforms

Experience in digital marketing roles within Commercial function

Strong familiarity with A/B testing, personalization, and conversion optimization

Leadership & Professional Attributes

Confident, empathetic people leader and mentor

Strategic storyteller with a digital‑first mindset

Highly organized, adaptable, and comfortable with ambiguity

Strong stakeholder presence and decision‑making ability

Ability to influence all levels of leadership