Senior Account Executive

Meet or exceed monthly, quarterly and annual revenue and new business targets

Prospect and close new direct advertisers, with a focus on transactional businesses not currently on television

Grow share of wallet with existing clients and agencies across linear, CTV/OTT, digital and sponsorship inventory

Build multiplatform campaigns, including integrated sponsorships, branded content and event marketing

Manage a book of key direct and agency accounts as a strategic marketing partner

Run needs-analysis meetings and build custom proposals grounded in client business goals

Negotiate rates, packages and terms while protecting inventory value and pricing integrity

Present post-campaign results and recommendations to drive renewals and upselling

Use Nielsen, Comscore, Kantar and similar tools to build ratings-based and audience-based proposals

Track market trends, competitive media spending and political, seasonal and category opportunities

Maintain an accurate pipeline and forecasts in the CRM (e.g., Salesforce, Matrix, Wide Orbit)

Obtain credit approval for new accounts and ensure timely payment of all receivables, assisting with collection efforts for past-due accounts as needed.

Perform additional duties and special projects as assigned, consistent with a senior-level sales leadership role.