Marketing Manager

Madison, Connecticut, Overview: The Wire Association International ( WAI) is seeking candidates to fill the key role of the Marketing Manager. The Wire Association International (WAI), which is based in Madison, Connecticut, is a ten person team with more than 100 volunteers supporting the operation. It is a nonprofit 501(c)(6) membership organization that serves the educational needs of the wire and cable industry. It produces Interwire, the largest wire and cable trade show in the Americas, and is in the initial launch of a digital education center serving as a training resource for the industry. WAI has a reputation for a dedicated and talented team that deploys technology and embraces strong customer service. Its Board of Directors includes representatives from highly advanced manufacturers and suppliers that produce the essentials that society needs, from the basic products to wire and cable for massive data centers being built. The Marketing Manager will be a key part of this focus, deploying AI and other tools to position the organization for success. Why is this a great job? You will be building and deploying campaigns that positively impact our membership, events, and our education platform. In addition, you will be intimately involved in advancing the digitalization of the Association. Beyond that, wire and cable remains essential to society, and this industry is not going to fade away. Position Description: General: This position supports the Wire Association with in-house and external communications and branding among many other functions. The role is designed to ensure consistent customer-facing visual branding and messaging to increase and maintain participation by members, attendees, speakers, exhibitors, sponsors, and volunteers. Duties:

Develop marketing strategies, tactics, and multi-media campaigns based on the operational plans of the organization. Lead the Association’s worldwide marketing efforts for each event or product through advertising campaigns, publicity, branding, direct mail, email, digital, and/or trade show activities. Identify and pursue barter agreements with allied organizations and publishers. Foster media relations for favorable editorial coverage of WAI events. Conceptualize, write, and design print and online advertisements; negotiate all media purchases. Create visual imagery for WAI-sponsored trade shows and educational conferences. Provide branding input to webmaster; prepare e-content. Support sales team with sponsorship deliverables Design and organize WAI’s booth and other structures for participation at trade events. Support social media needs with graphics, content, and pre-show schedule of posts. Oversee print production of collateral materials. Manage graphics freelancer. Editor annual WJI Reference Guide .

Experience/Degree: Three years of experience and a marketing degree is preferred. Graphic Design: The ability to create visual elements to support campaigns and other departmental needs. Experience with Adobe Creative Suite required. Marketing Campaigns - Project Management: Ability to produce and manage multiple marketing campaigns. Collaboration & Communication: Strong interpersonal skills to work effectively with colleagues and volunteers. Adaptability: Staying current with marketing best practices and incorporating new ideas into the operation. Location: This position is hybrid and based in beautiful downtown Madison,CT.