Account Based Marketing Director, Global Enterprise

Welcome to the Agentic Commerce Era

At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce , Feedonomics , and Makeswift , we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. We believe in harnessing AI responsibly to unlock new possibilities, and we’re looking for individuals who use it intentionally to solve problems, accelerate outcomes, and expand what’s possible in their role. Our purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers who shape the future of commerce, this is the place for you.

Commerce.com is looking for a Director of Account-Based Marketing to drive enterprise pipeline and revenue across our BigCommerce and Feedonomics brands. This is an individual-contributor role for a senior ABM practitioner — someone who has personally built and run account-based programs, not just overseen them. You'll own a pipeline and revenue target for the enterprise segment, and you'll hit it through sharp account selection, tailored multi-channel engagement, and relentless cross-functional coordination.

This role doesn't manage people. It's built for someone who'd rather be in the work — building account tiers, briefing creative, orchestrating plays, and personally opening doors at target accounts — than managing a team around it. If you're a builder who thrives on ownership, speed, and getting a "no" to become a "yes" at a strategic account, this is your seat.

What You'll Do:

Account-Based Strategy & Execution

Build and own the enterprise ABM strategy across both BigCommerce and Feedonomics, from account selection through pipeline handoff

Develop account tiering models (Tier 1/2/3) and personalized engagement plays for named target accounts

Design and execute multi-channel campaigns — digital, direct mail, events, programmatic, and social — tailored to specific accounts and buying committees, not generic segments

Personally drive new-logo account penetration, using research, personalization, and persistence to open doors at accounts that matter most

Partner with our global teams for cross functional delivery where it plays

Pipeline & Revenue Ownership

Own a pipeline and revenue target for the enterprise segment across both brands

Build and maintain pipeline attribution reporting (influenced, sourced, and accelerated) tied directly to segment revenue goals

Report regularly on program performance, account engagement, and pipeline velocity — and adjust strategy quickly based on what the data shows

Cross-Functional Orchestration

Partner closely with Sales to align on target account lists, buying committee mapping, and account-level engagement strategy

Work with Product Marketing to ensure ABM plays are backed by persona- and industry-specific messaging, content, and battle cards

Collaborate with the other segment marketing pods to share learnings, avoid duplicated effort, and align on enterprise-wide account strategy

Brief and partner with Creative and Shared Services to produce high-quality, account-personalized assets quickly — without becoming a bottleneck for either team

Define and manage the handoff model between marketing-driven account engagement and sales-executed outreach

Storytelling & Personalization at Scale

Translate account research and buying signals into compelling, personalized narratives that resonate with enterprise decision-makers

Build a consistent narrative across BigCommerce and Feedonomics that speaks to enterprise buyers' actual business challenges, not generic product features

Use intent data and account insights to know when and how to tell the right story to the right stakeholder at the right time

Who You Are:

10+ years of B2B marketing experience, with significant time spent building and personally running account-based marketing programs (not just supporting or overseeing one)

Proven experience owning a pipeline or revenue number and being accountable for it

Demonstrated ability to build account tiering models, engagement plays, and pipeline attribution frameworks from the ground up

Hands-on experience with ABM and sales intelligence tooling — platforms like 6sense, Demandbase, ZoomInfo, Clay, LinkedIn Matched Audiences, and intent-signal tools (G2, Bombora); CRM proficiency (Salesforce preferred)

A track record of personally opening new enterprise accounts — you know how to research, personalize, and persist until a target account engages

A natural storyteller — you can turn account insight into a narrative that moves a buying committee, not just a single stakeholder

Exceptional cross-functional collaboration skills, especially briefing and partnering with creative and shared-services teams to move fast without sacrificing quality

Nimble and adaptable — comfortable adjusting strategy in real time based on account signals, pipeline data, or sales feedback

Experience marketing to enterprise ecommerce or B2B SaaS buyers strongly preferred; familiarity with complex, multi-stakeholder buying committees

Strong analytical instincts — equally comfortable building a pipeline attribution model and writing account-specific copy

What Success Looks Like:

The enterprise segment consistently hits or exceeds its pipeline and revenue targets across BigCommerce and Feedonomics

A growing set of engaged, well-tiered target accounts moving through the funnel — with clear attribution showing ABM's influence on pipeline

New enterprise logos opened through account-based effort, not just inbound demand

Sales sees you as an indispensable partner who understands their accounts as well as they do

Creative and Shared Services experience you as a sharp, efficient partner who briefs well and respects their time

A consistent, compelling enterprise narrative across both brands that resonates with sophisticated, multi-stakeholder buying committeesWork alongside the customer retention and advocacy team to ensure we’re thinking about the entire customer journey

Plan to be in Austin at least once a month along with customer event travel throughout the year

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Pay Transparency Range: ($136,322.00 - $225,000.00)

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