Social Media Coordinator

Do you know how to turn a campus moment into a scroll-stopping post? Champlain College is looking for a Social Media Coordinator to bring our brand to life.

The Social Media Coordinator is responsible for creating engaging, visually compelling content in support of Champlain College's comprehensive social media strategy. With a strong emphasis on high-quality photography and video storytelling, this content will enhance brand awareness, drive engagement, and achieve strategic communication and enrollment goals. This role is also responsible for monitoring the College's social channels and optimizing social media platforms.

The Social Media Coordinator plays an integral role in Champlain College's social media presence and in creating content that resonates, attracts, informs, and engages prospective students, families, and other key audiences. This position demands creativity in leveraging social media tools to achieve measurable results while collaborating closely with college functional areas and stakeholders.

Key Responsibilities

Content Creation & Storytelling

Create engaging, high-quality social media content, including captions, images, video, and graphics, tailored to each platform

Produce high-quality, short-form video for platforms like TikTok, Instagram Reels, and YouTube Shorts

Capture high-quality photography in support of storytelling efforts, at campus events, and of student life on campus and in Burlington

Campaign Execution

Work collaboratively with the social media team to execute comprehensive social media strategies that align with enrollment goals and institutional objectives

Under the leadership of the Associate Director of Storytelling & PR and in collaboration with the Social Media and Community Specialist, plan, execute, and manage social media campaigns to drive engagement, brand awareness, and enrollment conversions

Collaborate with marketing, public relations, and creative teams to ensure campaigns integrate with overall marketing efforts

Community Engagement & Reputation Management

Help manage and grow the College's social media communities by engaging with followers, responding to comments and messages, and fostering positive interactions

Support admissions-focused social accounts for incoming students, including Discord and Instagram

Collaborate with student social media content creators to amplify authentic campus experiences

Monitor online conversations and brand mentions to gauge public sentiment and proactively address emerging concerns

Performance Analysis & Innovation

Contribute to regular performance report conversations with insights and recommendations for optimization

Provide training and guidance to internal teams on social media best practices and platform updates

Experiment with new social media tools, formats, and platforms to stay ahead of industry trends

Requirements

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

1-3 years of professional experience in marketing and communications, including internship experience

Hands-on management and content creation experience across key social channels (Facebook, Instagram, X, TikTok, LinkedIn, Reddit, YouTube)

Strong video production and editing skills, with proficiency in tools such as Adobe Premiere Pro and CapCut, and a solid photography foundation, including DSLR cameras, gimbals, lighting, and audio gear

Proficiency with graphic design for social media using Adobe Creative Suite and Canva

Exceptional writing, communication, and visual storytelling skills, with the ability to adapt voice and tone across platforms

Experience with social media management/scheduling platforms, SEO best practices, and analytics tools is a plus

Working Arrangements

Hybrid work environment, with flexibility required for campus events and content creation

Occasional evening or weekend work for live events, campaign launches, and social media monitoring

Ability to work in a fast-paced, deadline-driven environment with multiple concurrent campaigns

Travel to campus events and content creation opportunities as needed

Compensation & Benefits

Annual Salary: $50,000 - $54,300

Comprehensive Benefits Package:

Health Coverage: Medical, dental, and vision insurance with HSA and FSA options

Paid Time Off: 16 holidays, 4 weeks of vacation, 2 weeks sick time, and 2 days of personal leave

Retirement: 403(b) plan with 3% employer matching contribution

Education: Tuition benefits for employees and family members

Wellness: Gym discount and Wellness programs with up to $300 annual incentives

Welfare: Short-term and long-term disability coverage, plus life insurance

Other Perks: Employee Assistance Program (EAP) with counseling services, access to employee discounts and local/national benefit programs

Application Instructions

To apply, please follow the link below and submit the following application materials:

Resume/CV

Cover Letter addressing the desired qualifications and how your experience contributes to the mission and goals of Champlain College's Marketing team

Portfolio or samples of social media content, photography, and/or video work

The College seeks candidates who can enhance its mission through their work, life experiences, service, teaching, or research. Please include specific examples of how you would contribute to these efforts in your Cover Letter.

To streamline our hiring process and ensure fairness for all candidates, we manage all recruitment communications through our online application system. Please do not call regarding your application status. We'll reach out directly if we'd like to schedule an interview.

The successful completion of a criminal background check is required as a condition of employment.

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Champlain College does not discriminate on the basis of race, creed, color, national origin, place of birth, ancestry, religion, age, sexual orientation, sex, gender identity, veteran or military service status, HIV -positive status, qualified disability, or on the basis of any other status protected by law, and does not discriminate in the administration of its education and admission policies, scholarship and loan programs, employment practices or co-curricular and other College-administered programs. Champlain College will make reasonable accommodations for otherwise qualified students, applicants for admission or employment, or employees.

Champlain College is committed to fostering an inclusive and welcoming community. We believe that bringing together individuals with different backgrounds, perspectives, and experiences enriches education and strengthens our community. At Champlain, all members are valued as individuals and respected for their unique contributions.

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Founded in 1878, Champlain College is a small, private, not-for-profit college in Burlington, Vermont overlooking Lake Champlain and the Adirondack mountains. Its career-driven approach to higher education prepares students for professional life from their very first semester. For the fifth year in a row, Champlain was named a "Most Innovative School" in the North by U.S. News & World Report's "America's Best Colleges" 2020 regional rankings and ranked #9 on The Princeton Review's "2025 Top Schools for Game Design."