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AVP, Retail Sales & Development Officer

Greenfield Savings Bank

Greenfield, MA · Posted October 8, 2026

More in Massachusetts job market · Financial Services & Banking · Sales jobs

About the job

Summary:

The Retail Sales & Development Officer, in conjunction with branch leadership, is responsible for leading the effort to grow deposits, achieve retail sales goals, and enhance the overall customer experience. This individual will work with Retail Leadership on training, mentoring, and coaching at all levels to foster a solutions-based, customer-centric sales culture. The Retail Sales & Development Officer will be accountable for the achievement of all Retail sales goals and will function as a number two to the VP of Retail.

This position includes but is not limited to the following responsibilities:

Collaborate with VP, Retail and branch leadership to set and review sales goals

Reviews goals monthly with VP, Retail and branch leadership

Accountable to specific performance targets, including retail deposit growth, branch participation with the retail scorecard, net DDA growth, and other overall metrics as assigned

Strategizes with Retail Leadership on best practices and methods to drive sales in the department with managers having a dotted line to the Retail Sales Development Officer with regards to branch sales goals

Direct reports may be assigned and may include retail business development staff with sales and training responsibilities

Creates and implements engaging and unique ways to drive sales: including contests, promotions, and other activities.

Strategizes with business partners to drive referrals

Partners with branch leadership in providing business development support by way of training, leading by example, and setting reasonable expectations

Manages all Retail CX ensuring customers have consistently unparalleled experience at all locations

Trains, mentors, and coaches’ staff to ensure customers receive a level of service that is unparalleled and solutions focused while balancing risk and the regulatory requirements of the bank

Will work with Retail staff and provide training, guidance, and feedback to aid in the achievement of goals

Will partner with Branch Managers on holding staff accountable for results-driven behaviors in the department

Will design, implement, and continuously improve a solutions-based consultative sales training program for Retail annually

Will conduct periodic observations of customer service staff and provide meaningful coaching to employees and managers

Promotes a culture of high performance and continuous improvement that values a commitment to quality

All other duties as assigned by VP, Retail

Requirements:

4-5 years of Management experience – preferably in the Retail Banking space

4-5 years of experience in a sales environment with a solid track record

2-3 years of financial services experience

2-3 years of training experience

Proven track record of implementing successful new programs

Great interpersonal and communication (written and oral) skills

Organizational, analytical and problem-solving skills with keen attention to detail

High School Diploma or equivalent required. Bachelor’s degree preferred

Able to travel freely, without restriction, in Franklin & Hampshire counties (about 50% local travel)

Greenfield Savings Bank is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity and/or expression, national origin, disability status, protected veteran status, age, marital status, or any other protected class.