Local Sales Manager

Hearst Television has an exceptional opportunity for a dynamic Local Sales Manager in one of the fastest growing and most beautiful markets in the country. Gulf Coast News, the NBC and ABC affiliates in Ft. Myers, FL, is looking for a sales leader who can contribute to a positive culture for success through leadership, clear direction, teaching, motivating, and evaluating the sales efforts of our local team. You will lead the team in exceeding budgets on multiple platforms and your duties will include coaching experienced sellers and recruiting and training new sellers. The ideal candidate will have experience in pricing and inventory management and the ability to develop and maximize revenue opportunities within the local advertising community. Client engagement along with a strong desire to grow our team are top priorities. You will report to the Director of Sales.

At Hearst Television, you'll work for one of the nation's premier media companies, backed by trusted journalism, powerful brands and industry-leading digital capabilities. We invest in our people through professional development, career advancement and a culture built on collaboration and innovation.

Responsibilities

With guidance from the Director of Sales, set the tone for the local sales department by providing direction and following mutually agreed upon sales goals and priorities

Define performance expectations and measure processes to ensure account executives' efforts and attention lead to the achievement of those expectations

Coach and develop Account Executives through consistent one-on-one coaching, planning and performance feedback.

Develop relationships with our clients and important prospects through frequent visibility; this includes being active in the sales process, accompanying account executives on sales calls and entertaining clients

Help forecast revenue throughout the year to exceed quarterly and annual forecasts

Manage, alongside the Director of Sales, Local Sales Manager, and National Sales Manager, inventory and rates to maximize station revenue

Manage, alongside the Digital Sales Manager, our internet and overall digital sales efforts to exceed revenue goals

Exceed our departmental goals for Revenue, Market Share, New Business, Internet, and Mobile

Advise the Research Director on the creation of research pieces to help with our sales efforts

Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals

Support local sellers in sales presentations to multiple points of contact within client/agency personnel

Evaluate seller performance and provide feedback

Work in partnership with the Local Sales Manager, Digital Sales Manager and National Sales Manager to achieve shared and strategic goals

Requirements

3+ years media sales management experience

Produce revenue for us and our clients

Analyze issues thoroughly to make decisions

Create persuasive sales presentations

Have a passion to build client relationships, internal and external

Have a history of achieving budgets on multiple platforms

You are an accomplished negotiator

Have the creativity to develop targeted, customer-focused marketing solutions using multiple media products including television, digital assets, and multi-cast

Have experience in new business development

Have an excellent understanding of how to price and manage inventory

Take ownership of local budgets and revenue goals and is constantly developing strategies to overachieve

Have a passion to develop a successful team of media sales executives

Valid driver's license and reliable automobile

Related military experience will be considered

In-person attendance is required

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modem, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

Medical I Dental I Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits to meet your and your family's needs

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.