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Personal Financial Associate - In Office

Highmark Credit Union

Rapid City, SD · Posted October 2, 2026

More in South Dakota job market · Financial Services & Banking · Finance jobs

About the job

PERSONAL FINANCIAL ASSOCIATE I JOB DESCRIPTION

JOB SUMMARY A key component of this PFA position is to identify the needs of each member you assist and suggest the credit union products and services that will improve their financial life. In addition, assists members and potential members with their financial needs, opens and closes membership accounts, savings and checking accounts, processes account transactions, resolves problems, provides assistance and information regarding products and services in-person or by telephone, mail, email, or other electronic means.

Our Mission is “To educate and inspire our Highmark family so that all can achieve success.” The PFA I plays a key role in bringing this mission to life by ensuring every interaction is welcoming, educational, and solution driven.

ESSENTIAL FUNCTIONS Assists members and potential members with their financial needs, opens and closes membership accounts, savings and checking accounts, processes account transactions, resolves problems, and provide assistance and information regarding products and services in-person or by telephone, mail, email or other electronic means.

Identifies cross-sell opportunities and cross-sells services by presenting and explaining Credit Union products and services.

Serves as a liaison between the member and the credit union in providing account information and a variety of transaction services to members.

Opens and closes membership accounts, savings and checking accounts, processes certificate of deposit transactions including renewals, and provides other assistance to members as needed.

Processes requests for share transfers, loan payments, share withdrawals, check requests, line of credit advances, loan applications and other documentation necessary for completing loan files, funding approved loans, typing adverse action letters, maintaining lending department files.

Approves loans up to $35,000 with Tier 1 lending authority.

Performs collection actions on delinquent loans.

Ensures appropriate records are maintained and required reports are prepared.

Other duties as needed to drive the vision, mission and values of Highmark CU.

PROFESSIONAL BEHAVIOR Effectively plan, organize workload, and schedule time to meet the demands of the position.

Fulfills service promises to all people.

Work in a cooperative and professional manner with Highmark CU staff.

Treat all Highmark CU members and potential members with dignity and respect at all times.

Exemplify excellent customer service with all members, potential members and staff.

Consistently demonstration respect for and acceptance of differing capabilities, cultures, gender, age, sexual orientation, and/or personalities.

Relate well and work collaboratively with coworkers and all levels of staff in a professional manner.

Maintain and ensure organizational privacy and confidentiality.

Be self-directed and take proactive initiative to assist others.

Embrace modes of appearance and attire that reflect a professional presence.

MINIMUM QUALIFICATIONS Associate’s degree in business or finance (or equivalent experience) and 6 months of experience performing essential functions as they relate to the financial services industry

Knowledge of standard business practices

Knowledge of Credit Union services and products including the legal and regulatory requirements

Demonstrated analytical and problem-solving skills

Must pass required background check

CORE COMPETENCIES Member Service & Relationship Building

Financial Services Knowledge

Consumer Lending & Credit Analysis

Account & Transaction Processing

Regulatory & Compliance Knowledge

Risk Management & Fraud Prevention

Sales & Business Development

Cash Handling & Accuracy

Problem Solving & Decision-Making

Communication & Interpersonal Skills

Confidentiality & Data Security

Attention to Detail

Teamwork & Collaboration

Technology & Digital Banking

Community Engagement

Ethical & Professional Conduct

PHYSICAL REQUIREMENTS Ability to sit or stand for extended periods

Frequent use of hands for computer and office equipment

Occasional lifting of us to 25 pounds

WORK ENVIRONMENT Team-focused

Professional, member-focused credit union environment

Collaborative environment

High level of professionalism, confidentiality, accuracy, and attention to detail

Fast paced, with employees managing multiple priorities while providing timely and courteous service

Community Engagement

SCHEDULE & TRAVEL Full-time position

Occasional travel may be required

Monday through Friday

WHY JOIN HIGHMARK CREDIT UNION? Opportunity to make a meaningful impact in members’ financial lives

Supportive, team-oriented culture

Professional development and growth opportunities

Competitive compensation and benefits package