Chief Marketing Officer

Our Snooze story At Snooze, we do breakfast but different. From Benedicts to Bloodys, to whatever you’re feeling at the moment, we’re always looking to turn your experience upside down and on its side. With every meal we serve, we’re dedicated to bettering both the communities we live in and the planet we live on. With over $750k given back to our communities, 90% clean and responsibly sourced ingredients on our menu, and comprehensive waste diversion through our robust recycling and composting programs, you can start your day knowing you’re responsible for making the world a bit brighter. We are not just committed to our communities and our planet, we are equally committed to our people, or Snoozers as we call them! From the first step you take in our restaurants, we are committed to creating a safe, warm, welcoming, and transformative employment experience that allows you to bring out your best each and every day! We are an eclectic group of people from all walks of life and ultimately, we know that the same goes for our people as it does for our pancakes: they are so much better with passion, purpose, and pride! Will you join us?

What does your role bring to the table? The Chief Marketing Officer is a key leadership role within the Snooze Executive team. The role reports to the Chief Executive Officer and will be responsible for developing and executing strategies and tactics in support of Snooze’s brand relevance, awareness, and loyalty. As well as, leading and inspiring a team of passionate marketers and brand creators.

The ideal candidate has 10+ years of experience in developing annual marketing plans, executing against those plans, and measuring the success of key initiatives. Experience in building out an integrated marketing mix leveraging the following: insights, digital platforms, media, promotion, PR, and creative storytelling. This leader should have the ability to set strategies and tactics and then mobilize a cross-functional team to achieve the plan. This role will be instrumental in amplifying and telling the Snooze brand story around the following key brand pillars including sustainability, community, individuality, ingredient sourcing, and menu innovation. Additionally, this individual will lead traffic-driving initiatives and innovations that will help drive transaction and frequency.

This role will require a passion for marketing innovation and enhancing Snooze’s marketing acumen as the Brand team continues to grow. This leader will have the ability to adapt to the fluid needs of a business experiencing significant growth and possess critical thinking skills through leadership within the brand marketing landscape. This role will require collaboration across a diverse team within Snooze, as well as the ability to bring others along on the storytelling journey. In addition, the willingness and ability to think at a strategic level while operating with an entrepreneurial mindset to get the job done with limited resources. Overall, this role will be instrumental in building an iconic breakfast experience!

The Position specifics! Taking on the role of Chief Marketing Officer isn’t just about bacon and pancakes. The responsibilities of this position include:

Develop consumer-facing marketing plans and campaigns to increase brand awareness and drive Guest loyalty

Lead the company’s marketing and strategic planning for all restaurants ensuring that all marketing functions and activities are carefully aligned and supportive of the company’s well-defined creative vision and direction

Oversee the execution of the marketing strategy to optimize the share of market and profitability of the brand

Co-create Snooze’s technology roadmap and strategy for CRM, in-restaurant experiences and mobile ordering in the context of the brand strategy, competitive landscape, financial targets, product initiatives, supply chain capabilities and sales opportunities

Direct messaging to clearly differentiate our offering across all current technology and social media platforms to drive competitive positioning

Develop overarching digital marketing strategy and approach, inclusive of social media, SEO/SEM, email marketing and web development

Utilize and monitor promotions, advertising, media planning, consumer research, multi-tiered communications, traditional and social media tools and all other relevant marketing activities to reach various target audiences in the most effective manner possible

Build and actively leverage a rich house consumer list to build insights and increase Guest frequency

Communicate with regions to ensure that Snooze’s positioning and objectives are well defined and manage regional consistency of company marketing messaging

Create effective go-to-market plans for restaurants in new growth markets

Analyze sales, market share, brand health and profits to determine return on marketing investment

Prioritize and oversee research initiatives to identify, translate and apply consumer behavioral feedback and market trends to implement effective promotions

Ensure marketing efforts translate into measurable financial results through increased Guest visits and overall revenue growth

Determine overall direction, coordination and evaluation of the marketing division and implement organizational changes to align team with shifting marketing focus

Build and lead a team of marketing professionals responsible for the successful execution of the company’s marketing plans and initiatives

Attract, inspire and continuously motivate world-class marketing professionals, including creating a career path for each individual, and detailing their ability to establish Snooze as a destination for great marketing talent

Manage external marketing agencies to develop strong partnerships while maximizing the efficient use of resources

Developing and communicating a strategic vision for the department as the company grows

Spearheading other tasks and duties as assigned to meet Snooze’s business and operational needs

Is this role the right fit for you?

Ability to multi-task and prioritize tasks based on workload

Proven track record of building, developing, inspiring, motivating and managing marketing teams

Experience balanced in strategic planning and execution - a keen ability to operate at a high level strategically with the energy to “roll up the sleeves” and ensure that the marketing plans are successfully implemented at the local and regional level

Ability to make informed business decisions; remain result-oriented when tracking the linkage between marketing techniques and measurable financial results

Proven success in traditional and innovative campaigns across a broad spectrum of channels

Ability to work well in an energetic environment and affect team motivation

Strong data analysis and reporting skills, as well as project management skills

Deadline-driven and detail-oriented with an entrepreneurial spirit

Demonstrated experience in negotiating busin