Marketing lead

About the role

The marketing lead takes NextChapter to the people who should know about it: employers, colleges, workforce boards, partners and candidates. You work with the editorial lead, who owns what we say, and the sales lead, who owns the pipeline.

Seniority: Senior leader. Owns marketing channels and reports to the founder. Comparable titles: Director of Marketing, Head of Marketing.

What you will do

• Run the LinkedIn calendar for the company and the founder.
• Plan and run B2B campaigns to the lead list, with the sales lead.
• Own newsletter operations: lists, segments, schedule, sends and unsubscribes.
• Take each monthly report to press, partners and the people who should read it.
• Report weekly on what worked, from visit to signup to meeting.

Required qualifications

• 7+ years of experience in marketing, including B2B campaigns you ran and their results.
• Comfort with analytics and testing.
• Care about accuracy in everything you publish.
• Everyday use of AI tools for drafting, research and campaign analysis, and knowing where they fail.

Preferred qualifications

• Experience with LinkedIn and email marketing at a small company.
• You use AI tools to draft and research, and you know where they fail.

Skills and tools

• seo
• google analytics
• hubspot
• demand generation
• account-based marketing
• content strategy
• crm

What you need to know

• Email deliverability and list hygiene
• Marketing to HR, education and workforce buyers
• Attribution from first visit to meeting booked

How you work

• You test, measure and change course quickly.
• You work with the editorial lead on voice and the sales lead on targets.
• You stay inside the law on email and claims.

In your first 90 days

• A steady posting cadence.
• Three tested B2B sequences.
• The newsletter sent on time each month, with a first attribution report.