Marketing, Community & Creative Services Director
Hubbard Broadcasting
Rochester, MN · Posted October 31, 2026
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Where Rochester, MN ranks
Where Rochester, MN placed in our monthly rankings, month by month. Each month stays online at its own address.
November 2026
- #5Cities with the most hybrid jobs in the Great Lakes19% · of 50
- #7Cities with the most hybrid jobs in the Midwest19% · of 67
- #9Best cities for AI-skill jobs in the Midwest10% · of 66
- #9Best cities for AI-skill jobs in the Great Lakes10% · of 50
- #10Best cities for entry-level jobs that want AI skills in the Great Lakes4% · of 38
- #12Best cities for entry-level jobs that want AI skills in the Midwest4% · of 52
Rankings about marketing jobs
- Best cities for marketing jobs #1 New York (1,754 openings)
- Best cities for marketing pay after cost of living #1 San Jose ($204k)
- Most requested AI skills in marketing jobs #1 AI tools in daily work (10.8%)
- AI tools named most often in marketing jobs #1 ChatGPT (1.2%)
About the job
Community Outreach & Engagement
Lead the planning, coordination, and execution of station community outreach initiatives, partnerships, and events.
Serve as the primary liaison between KAAL and local nonprofits, civic organizations, schools, businesses, and community groups.
Develop and maintain strategic partnerships that enhance KAAL's visibility and community impact.
Identify and secure opportunities for station participation in local events, public service initiatives, and fundraising campaigns.
Coordinate signature station initiatives including food drives, toy drives, school supply drives, awareness campaigns, and community service projects.
Represent KAAL at community events and ensure a professional and positive station presence.
Collaborate with News leadership to identify and promote community-focused stories and initiatives.
Creative Services & Brand Management
Manage the station's Creative Services function, ensuring consistent execution of KAAL's brand across all platforms.
Develop, write, produce, and coordinate on-air promotional campaigns for news, weather, special programming, community initiatives, and station events.
Maintain brand standards and ensure consistent messaging throughout all station communications.
Manage creative project workflows, production calendars, deadlines, and promotional priorities.
Coordinate photography, video production, talent appearances, and promotional shoots.
Partner with News, Sales, and Digital teams to create compelling marketing campaigns that drive audience engagement and revenue opportunities.
Oversee the creation of station collateral materials including banners, flyers, signage, presentations, advertisements, and branded materials.
Track and evaluate promotional campaign performance and audience engagement metrics.
Manage the department and handle budgeting and planning.
Marketing & Audience Growth
Develop and execute marketing strategies that strengthen KAAL's market presence and audience growth.
Coordinate station marketing campaigns across broadcast, digital, social, streaming, and community channels.
Manage station contests, viewer engagement initiatives, and promotional partnerships.
Develop content and messaging for newsletters, websites, social media platforms, and public communications.