AI tools named most often in marketing jobs
Key facts
- #1 ChatGPT, AI tool: 1.2%
- #2 Claude, AI tool: 1.1%
- #3 Gemini, AI tool: 0.47%
- 8 tools ranked across marketing jobs
- Data as of November 2026
- 1ChatGPT AI tool1.2%
- 2Claude AI tool1.1%
- 3Gemini AI tool0.47%
- 4OpenAI API/GPT AI tool0.40%
- 5Databricks AI tool0.37%
- 6Microsoft Copilot (M365) AI tool0.35%
- 7Gong AI tool0.31%
- 8Midjourney/DALL-E/Firefly AI tool0.22%
What stands out
- ChatGPT is the largest market in the top ten, with 156 openings behind its figure.
- Tools with fewer than 30 openings are not ranked, and small differences between neighbouring ranks are not meaningful.
The top 25
- 1
ChatGPT AI tool
1.2%
- Openings naming it
- 156
- Median posted pay with it
- $156k
- Pay against all marketing openings
- +1%
Based on 156 openings.
- 2
Claude AI tool
1.1%
- Openings naming it
- 152
- Median posted pay with it
- $180k
- Pay against all marketing openings
- +17%
Based on 152 openings.
- 3
Gemini AI tool
0.47%
- Openings naming it
- 63
- Median posted pay with it
- $125k
- Pay against all marketing openings
- −19%
Based on 63 openings.
- 4
OpenAI API/GPT AI tool
0.40%
- Openings naming it
- 54
- Median posted pay with it
- $240k
- Pay against all marketing openings
- +55%
Based on 54 openings.
- 5
Databricks AI tool
0.37%
- Openings naming it
- 49
- Median posted pay with it
- $198k
- Pay against all marketing openings
- +28%
Based on 49 openings.
- 6
Microsoft Copilot (M365) AI tool
0.35%
- Openings naming it
- 47
- Median posted pay with it
- Not enough pay data
- Share of openings
- 0.35%
Based on 47 openings.
- 7
Gong AI tool
0.31%
- Openings naming it
- 42
- Median posted pay with it
- $161k
- Pay against all marketing openings
- +4%
Based on 42 openings.
- 8
Midjourney/DALL-E/Firefly AI tool
0.22%
- Openings naming it
- 30
- Median posted pay with it
- Not enough pay data
- Share of openings
- 0.22%
Based on 30 openings.
Full ranking
All 8 tools that qualified, with the figure each is ranked on.
| Rank | Tool | Score | Sample |
|---|---|---|---|
| 1 | ChatGPT AI tool | 1.2% | 156 |
| 2 | Claude AI tool | 1.1% | 152 |
| 3 | Gemini AI tool | 0.47% | 63 |
| 4 | OpenAI API/GPT AI tool | 0.40% | 54 |
| 5 | Databricks AI tool | 0.37% | 49 |
| 6 | Microsoft Copilot (M365) AI tool | 0.35% | 47 |
| 7 | Gong AI tool | 0.31% | 42 |
| 8 | Midjourney/DALL-E/Firefly AI tool | 0.22% | 30 |
How this ranking works
A AI tool's score is the share of marketing open professional roles whose posting names it, read by our AI-skill tagger from the full posting text.
Only tools named in at least 30 openings are ranked.
Sample bar: tools with fewer than 30 openings are not ranked.
Sources: NextChapter job data: open professional roles on employer career sites, verified in the last week. Data as of November 2026.
Our job data covers professional roles on the career sites of employers we track, so figures describe that market, not every job. Spot an error? Tell us.
Questions
- Which tool ranks first: ai tools named most often in marketing jobs?
- ChatGPT is the most requested AI tool in marketing jobs: it is named in 1.2% of openings.
- How many tools are ranked?
- 8 tools have at least 30 openings, so the list has 8 entries.
- How is the ranking calculated?
- A AI tool's score is the share of marketing open professional roles whose posting names it, read by our AI-skill tagger from the full posting text. Only tools named in at least 30 openings are ranked.
- How often is it updated?
- Every month. This is the November 2026 edition. Older editions stay on this site at their own dated addresses.
More rankings
Cite this ranking
NextChapter, “AI tools named most often in marketing jobs,” November 2026 edition. https://launchyournextchapter.com/rankings/ai-tools-named-in-marketing-jobs
Link to it: <a href="https://launchyournextchapter.com/rankings/ai-tools-named-in-marketing-jobs">AI tools named most often in marketing jobs (NextChapter, November 2026)</a>
Download the data: CSV · JSON. Free to use with a link back.
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