How to start a cover letter: opening lines that work
By Justin KullaLast updated
Four openings that work
- The result: “At Cedar Health I cut the budget cycle from 11 weeks to 6, and I would like to bring that to your Director of Finance role.”
- The match: “Your posting asks for someone who has taken a product from launch to $5 million. I did that twice at Brightline.”
- The connection: “Maya Chen on your team suggested I apply for the operations lead role after we met at the supply chain forum.”
- The reason you care: “I have used your platform for six years as a customer, and I want to help make it better for the next million.”
What to avoid
- “To whom it may concern” when you can find a name.
- “I am a hard-working team player,” which any applicant could write.
- Starting with an apology or what you lack.
- A first line that is only about you and not about the employer’s need.
How to end it
Close with a short, direct ask: “I would welcome a conversation about how I can help your team,” then a thank-you and your name. Avoid “I hope to hear from you” and “please find my résumé attached” as the last line. They add nothing.
Find the hook
Read the posting for the two things the employer repeats, then find the one result of yours that answers them. That result is your opening. If you know a person at the company, mention them early, with their permission.
Frequently asked questions
How do you start a cover letter?
Name the role and give one reason to keep reading: a result that matches the need, a connection or something specific about the company.
What is a good opening sentence for a cover letter?
One that states your most relevant result, such as “At Cedar Health I cut the budget cycle from 11 weeks to 6,” and links it to the role.
How do I end a cover letter?
With a plain ask to talk, a thank-you and your name. Skip “I hope to hear from you.”
Should I start with “To whom it may concern”?
Only if you cannot find a name. Check the posting and LinkedIn first. “Dear Hiring Team” is better than “To whom it may concern.”
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