Regional Sales Manager - West Coast

The West Coast Regional Sales Manager is responsible for leading all business activities within an assigned multi‑state territory, ensuring annual orders, sales, service revenue, and new business development goals are achieved. This role develops and executes business strategies, builds strong customer relationships, and drives year‑over‑year growth for the organization. Responsibilities: Develop and execute business plans to achieve annual orders, sales, and service revenue goals. Drive year‑over‑year growth across the assigned territory. Identify and develop new customers and new business opportunities. Build and expand key and strategic customer accounts, including achieving single‑source positions and increased market share. Manage relationships with customers at all levels. Communicate voice of customer insights and local market needs to management. Maintain an active opportunity pipeline to support long‑term growth. Update Salesforce weekly with accurate and detailed information. Submit monthly business forecasts and weekly reports as required. Deliver business presentations at internal meetings, customer meetings, trade shows, seminars, and conferences. Provide ongoing market research, pricing analysis, and competitive analysis. Support pricing strategies, including price increases, while maintaining strong customer relationships. Ensure all orders, contracts, agreements, and business transactions comply with company policies, regulatory standards, and U.S. laws. Collaborate effectively with colleagues across the business to win opportunities. Travel extensively within the assigned territory; international travel may be required. Required Qualifications: Bachelor’s degree in engineering or other technical discipline (preferred). Minimum of 6 years of sales experience within a technology‑focused organization. Strong organizational, time‑management, and follow‑up skills. Demonstrated success in growing business as a technical sales professional. Excellent verbal and written communication skills in English. Strong presentation skills in English. Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs. Experience using Salesforce (preferred). Candidate must reside in California. Ability to travel extensively. Preferred Qualifications Experience in Electron Microscopy, Life Sciences, Semiconductor industries, or Vibration Control. Experience selling capital equipment. Understanding of marketing processes, including market research, pricing, and competitive analysis. Proven ability to close complex deals.