Hotel General Manager – Select Service $85K +
Gecko Hospitality
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Bellingham, WA · Posted November 1, 2026
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Among lodging managers, AI is already used for some of the tasks. Measured exposure for lodging managers: 12% (some).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
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About the job
Hotel General Manager – Select-Service Hotel, Bellingham, WA
Salary Range: $85,000–$89,500 per year
Position Type: Full-Time
A select-service hotel in Bellingham, Washington, is seeking an experienced Hotel General Manager. This Bellingham hotel general manager role is accountable for guest satisfaction, associate engagement, brand standards, and profitable select-service hotel operations in the Bellingham and Whatcom County market.
The hotel strives to be a property where every guest wants to stay, every associate wants to work, and every investor wants to own. Associates are supported in achieving clearly defined objectives, and the hotel takes a proactive position on community wellbeing in Bellingham. The culture values teamwork, a strong work ethic, service to others, and personal balance.
Previous Hotel General Manager experience is required.
Summary
The General Manager directs and coordinates select-service hotel activities in Bellingham, WA, to obtain optimum efficiency, economy of operations, and maximum profit. The Bellingham hotel general manager plays a pivotal role in guest satisfaction by maintaining high service standards, addressing guest and associate concerns promptly, and improving the guest experience. The role oversees all departments so they operate in harmony and productively.
Duties and Responsibilities
Prepares and presents the annual budget for the upcoming year
Leads creation of the annual marketing plan to maximize market share and rate in Bellingham and the surrounding Whatcom County market
Accountable for house profit, budgeted RevPAR, and occupancy index
Manages to or exceeding brand standards
Ensures the safety of all persons on property and works to limit liability for hotel activities
Knowledgeable of local, Washington State, and federal laws, including innkeeper law, employment law, and OSHA regulations
Plans, develops, and implements organizational policies and goals
Coordinates department activities to ensure operational efficiency
Directs promotion of hotel services to develop new markets, increase share, and strengthen competitive position in the Bellingham select-service hotel market
Analyzes department budget requests, identifies reductions, and allocates the operating budget
Reviews activity, operating, and sales reports and determines required changes in programs or operations
Directs preparation of directives to the Regional Director of Operations outlining policies, programs, or operational changes
Promotes the hotel within local Bellingham and Whatcom County associations
Performs other related duties as assigned
Supervisory Responsibilities
Directly and indirectly supervises employees within assigned departments
Carries out supervisory responsibilities in accordance with organizational policies and applicable laws
Interviews, hires, and trains employees; plans, assigns, and directs work; appraises performance; rewards and disciplines employees; addresses complaints and resolves problems
Qualifications
Willingness and desire to create a team learning environment and a positive, fulfilling workplace
Demonstrated ability to balance department efficiency and service excellence
Willingness to assist employees in achieving departmental goals
Demonstrated strengths in teambuilding and leadership
Supervisory experience, or demonstrated willingness, desire, and ability to supervise, with aptitude for coaching, mentoring, training, and developing performance
Demonstrated ability to lead and motivate employees with confidence in work processes and goals
Strong written, verbal, and interpersonal communication skills, including attentive listening and clear communication
Demonstrated interpersonal, collaborative, and relationship-building skills; ability to interact positively with associates at all levels and with guests
Demonstrated ability to work well with cross-functional groups
Ability to work independently, prioritize workload, and deliver quality results on time across multiple projects
Education and Experience
Bachelor’s degree required
One to two years of previous General Manager experience at a hotel
Previous Hotel General Manager experience required
Competencies
Technical Skills: Assesses own strengths and weaknesses; pursues training and development; continually builds knowledge and skills; shares expertise with others
Change Management: Develops workable implementation plans; communicates change effectively; builds commitment and overcomes resistance; prepares and supports those affected; monitors transition and evaluates results
Delegation: Delegates work assignments; matches responsibility to the person; gives authority to work independently; sets expectations and monitors delegated activities; recognizes results
Leadership: Exhibits confidence in self and others; inspires and motivates performance; influences actions and opinions; accepts feedback; gives appropriate recognition
Managing People: Includes staff in planning, decision-making, and process improvement; takes responsibility for subordinates’ activities; is available to staff; provides regular performance feedback; develops skills and encourages growth; solicits and applies internal and external customer feedback; fosters a quality focus; improves processes, products, and services; continually improves supervisory skills
Business Acumen: Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of the Bellingham market and competition; aligns work with strategic goals
Diversity: Demonstrates knowledge of EEO policy; shows respect and sensitivity for cultural differences; educates others on the value of diversity; promotes a harassment-free environment; builds a diverse workforce
Ethics: Treats people with respect; keeps commitments; inspires trust; works with integrity; upholds organizational values
Strategic Thinking: Develops strategies to achieve organizational goals; understands strengths and weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions
Physical Demands and Work Environment
Occasionally required to stand and walk
Frequently required to sit
Continually required to use hand and finger dexterity and visual acuity to operate computer equipment and a keyboard
Occasionally required to lift, push, or carry items less than 25 pounds
Benefits
Medical, dental, and vision insurance
Short-term and long-term disability
Company-paid basic life and AD&D insurance
401(k) with company match
Paid time off and Washington State required sick pay
8 paid holidays
Hotel discounts
Location: Bellingham, WA. This is a full-time Hotel General Manager opportunity at a select-service hotel in Bellingham, Washington.