Area Sales Manager - East Coast

Build a career powered by innovations that matter! At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing—improving productivity, enhancing people’s lives and redefining what’s possible. We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications—from minimally invasive surgery to robotics to 3D metal printing.

Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific. Looking for a great place to work? You have found it with a culture that embraces teamwork, collaboration and empowerment. Come explore Novanta.

This position is part of Novanta’s Robotics and Automation (R&A) business unit. We are committed to delivering motion control and force torque feedback solutions that accelerate our customers’ ability to deliver innovative solutions to their markets. Primary markets include the following: Surgical Robotics, Warehouse Automation/Humanoids, Semiconductor, Life Sciences and SatCom. Novanta’s cohesive vision, superior technologies, consultative team approach and best-in-class reliability make us the trusted partner in solving the most challenging Robotic and Automation applications.

Win new OEM business by connecting customer engineering needs with motion control and force-torque feedback solutions. As an Area Sales Manager within Novanta’s Robotics and Automation (R&A) business unit, you’ll identify opportunities, build customer relationships, and guide sales through long qualification cycles.

Approximately 70% of your time will focus on prospecting and winning new business , alongside maintaining and developing existing OEM accounts. You’ll work with engineering, procurement, quality, product design, and senior executives—both within Novanta and across customer organizations—to understand technical requirements and advance opportunities.

Your territory includes CT, DE, ME, MD, MA, NH, NJ, NY, PA, RI, VT, NC, SC, VA, GA, and TN .

Build opportunities into lasting OEM relationships

Deliver territory results. Achieve bookings, revenue targets, and strategic objectives for your assigned geography.

Build and execute your territory plan. Create and update territory and action plans that translate priorities into sales activity and results.

Develop new business. Pursue leads and prospective customers, with a strong emphasis on prospecting and winning new OEM accounts.

Manage the full sales process. Apply disciplined call, opportunity, account, and territory management to move business forward.

Understand where customers are headed. Identify current and future needs, including product and technology roadmaps, demand forecasts, and quality assurance processes. Communicate and champion those needs within R&A.

Build cross-functional relationships. Work closely with customer and internal teams throughout the sales and qualification process.

Negotiate commercial agreements. Handle contract negotiations with new and existing accounts.

Maintain clear business visibility. Provide regular, accurate, detailed forecasts and regional reports, and keep Salesforce data complete, timely, accurate, and compliant.

Connect across Novanta. Develop relationships with other Novanta sales organizations in the region.

What you’ll bring

A bachelor’s or master’s degree in a relevant engineering discipline, such as Mechatronics, Electrical Engineering, or Mechanical Engineering.

Five years of sales experience, supported by proven, in-depth technical knowledge of mechatronic components.

Required knowledge of encoder, motor, and controls technology.

At least two years of market experience in at least two of the following: Robotics, Medical Robotics, Semiconductor, Metrology, or Satellite Communication .

A successful multiyear track record managing OEM customers through long qualification cycles where pre-sale and post-sale services are central to the customer value proposition.

Experience implementing and continuously improving a disciplined sales process, including lead generation, pipeline management, and forecasting.

Proven experience using CRM systems.

Travel requirements

Up to 50% travel.

A valid passport and the ability to travel internationally, if required.

Compensation and benefits

The base pay for this position is 120,000 to 140,000 per year depending on the geographic market.

Dependent on the position offered, annual bonuses and other forms of compensation may be provided as part of the compensation package.

Novanta supports all aspects of your life’s needs. This position provides a full range of medical, financial, and other benefits to make your quality of life better.

Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.

Please call +1 781-266-5700 if you need a disability accommodation for any part of the employment process.