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VP Sales - Consumer Products | United States

Cascades

Listing collected from Cascades's career site. NextChapter is independent of Cascades.

WAGRAM, NC · Posted October 15, 2026

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AI use among sales managers is little observed so far. Measured exposure for sales managers: 4% (little observed).

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About the job

Welcome to Cascades!

At Cascades, we reveal the full potential of materials, people and ideas. Join a team where your expertise and leadership will directly contribute to the growth of our business across North America.

Join Frédérick Beaudry 's team as: VP Sales, Consumer Products | United States.

Your benefits

Because taking care of our people is part of our DNA, you'll have:

A competitive salary and bonus program

Comprehensive group insurance plan

Retirement plan with employer contribution

Employee share purchase plan

Profit sharing program

Telemedicine

Employee and family assistance program

Annual flexible reimbursement program

Flexible work arrangements

The opportunity to have a strategic impact on Cascades' operations in the United States

Develop your talents with us

Reporting to the Vice President of Sales, you will lead sales activities for the Consumer Products sector in the United States.

As a key leader within the sales organization, you will be responsible for executing the sales strategy, achieving growth and profitability objectives, and developing a high-performing sales organization.

You will lead a team of Sales Directors and collaborate closely with Sales, Operations, Supply Chain, Marketing and Finance teams to ensure alignment of business priorities and customer satisfaction.

You will also play a strategic role in diversifying and accelerating growth in the U.S. market by strengthening Cascades' presence with key customers and partners across North America.

***Job Location: United States***

Your responsibilities

Sales Leadership

Lead the sales teams responsible for the U.S. market

Deploy commercial strategies and ensure their effective execution

Ensure the achievement of revenue, profitability, volume and market share objectives

Foster a culture of performance, accountability and collaboration

Engage and develop the talent under your responsibility

Strategic Account Management

Support major commercial negotiations with key retailers and partners

Develop and maintain executive relationships with strategic accounts

Identify growth opportunities with existing and prospective customers

Ensure a high level of customer satisfaction and retention

Sales Performance Management

Establish commercial priorities and ensure rigorous follow-up of results

Analyze market trends, performance indicators and business opportunities

Recommend and implement the actions required to achieve growth and profitability objectives

Actively participate in budget planning and sales forecasting exercises

Team Development

Recruit, develop and engage the leaders under your responsibility

Ensure the development of competencies and succession planning

Promote an environment focused on collaboration, engagement and performance

Cross-Functional Collaboration

Collaborate closely with Operations, Supply Chain, Marketing, Customer Service and Finance teams

Ensure alignment between commercial commitments and operational capabilities

Contribute to the continuous improvement of business processes and commercial practices

Required qualifications

You are a natural fit for the position of VP Sales, Consumer Products | United States if you recognize yourself in the following:

Bachelor's degree in Business Administration, Marketing or a related discipline

12 to 15 years of progressive experience in sales leadership roles

Significant experience in the manufacturing or consumer products sector

Proven experience managing sales teams in the United States

Strong experience with major retailers, key accounts or strategic North American partners

Excellent negotiation and business development skills

Strong understanding of U.S. market dynamics

Demonstrated ability to build and maintain high-level strategic relationships

Engaging leadership style and strong influencing skills

Excellent strategic vision and business acumen

Strong financial acumen

Full proficiency in English, French is a plus

And if you put as much heart into your people skills as you do into your professional skills, we can't wait to meet you!

Apply now and join our team of Cascaders as VP Sales, Consumer Products | United States .

Cascades values diversity and inclusion and will consider all applications fairly.