Vice President, Provider Services Sales and Business Development

Overview

The Vice President, Provider Services Sales and Business Development is a senior growth executive responsible for accelerating referral growth, expanding market share, and developing innovative partnerships across VNS Health's home-based care portfolio, including Home Care, Hospice, Personal Care, Behavioral Health, and Medical Care at Home. This leader brings a modern, data-driven approach to sales in home-based care—combining deep market insight, disciplined execution, and strong cross-functional alignment to drive both referral growth and admission conversion performance. The VP builds and leads a high-performing sales organization focused on measurable outcomes, new growth pathways, and differentiated value in an increasingly competitive and value-based healthcare landscape.

What We Provide

Referral bonus opportunities

Generous paid time off (PTO), starting at 30 days of paid time off and 9 company holidays

Health insurance plan for you and your loved ones, Medical, Dental, Vision, Life and Disability

Employer-matched retirement saving funds

Personal and financial wellness programs

Pre-tax flexible spending accounts (FSAs) for healthcare and dependent care

Generous tuition reimbursement for qualifying degrees

Opportunities for professional growth and career advancement

Internal mobility, generous tuition reimbursement, CEU credits, and advancement opportunities

What You Will Do

Growth Strategy & Market Leadership

Define and execute a comprehensive B2B growth strategy across all home-based care service lines, with clear priorities by market segment, referral source type, and geography.

Lead market segmentation and targeting strategies (e.g., health systems, SNFs/ALFs, physicians, payers, community-based organizations).Identify and pursue new growth channels.

Translate competitive intelligence, utilization trends, and population health needs into actionable growth initiatives.

Drive growth through innovative care models and programs aligned with market demand, in partnership with clinical and operational leaders.

Sales Performance & Sales Operating Excellence

Build and maintain a high-accountability sales culture with clear expectations and performance metrics.

Recruit and develop top sales talent with expertise in healthcare and consultative selling.

Coach leaders and frontline staff on modern sales capabilities, including data use, segmentation, and value-based selling.

Foster a culture of accountability, urgency, and continuous improvement.

Establish best-in-class sales operating rhythms (e.g., pipeline management and forecasting); define and monitor KPIs

Referral Development & Strategic Partnerships

Oversee strategy and engagement across all referral channels, ensuring tailored approaches by segment and local market.

Build and maintain executive-level relationships with key partners (health systems, post-acute facilities, large physician groups).

Promote strategic account management (focused on long-term value creation) where possible vs. transactional referral management.

Develop and scale preferred provider relationships where appropriate.

Sales - Operations Partnership

Partner closely with Operations and Intake to ensure seamless referral-to-admission processes and maximize conversion.

Identify breakdowns in access, responsiveness, or capacity and drive cross-functional solutions.

Align sales messaging with actual clinical capabilities, service differentiation, and patient outcomes.

Ensure feedback loops between referral sources and operations are tight and actionable.

Compliance and Other

Ensures that BD Sales is in compliance with all regulatory requirements and VNS Health Quality Management processes.

Performs all duties inherent in a senior managerial role. Approves staff hirings, salary actions, promotions, terminations and oversees orientation/training to facilitate the professional growth and development of department staff.

Qualifications

Education:

Bachelor's Degree required

Work Experience:

10+ years of progressive leadership in healthcare sales, business development, or growth strategy required

5+ years of people management experience required

Demonstrated success driving growth in home-based care, post-acute care, or adjacent sectors required

Proven ability to lead sales transformation - not just maintain performance

Experience building partnerships with health systems, physicians, and value-based entities

Deep expertise in segmented, data-driven sales models

Strong understanding of home-based care operations and referral dynamics

Ability to integrate sales strategy with clinical value propositions and outcomes

Executive presence with strong influencing and negotiation skills

Results-oriented leader with a bias for action and accountability

Pay Range

USD $304,800.00 - USD $406,300.00 /Yr. About Us

VNS Health has been committed to meeting the needs of New Yorkers for over 130 years. We’re one of the largest nonprofit home- and community-based health care organizations in the country, and today, more than 11,500 team members work together to make a difference in the lives of more than 99,000 patients and members on any given day.

What We Provide

Referral bonus opportunities

Generous paid time off (PTO), starting at 30 days of paid time off and 9 company holidays

Health insurance plan for you and your loved ones, Medical, Dental, Vision, Life and Disability

Employer-matched retirement saving funds

Personal and financial wellness programs

Pre-tax flexible spending accounts (FSAs) for healthcare and dependent care

Generous tuition reimbursement for qualifying degrees

Opportunities for professional growth and career advancement

Internal mobility, generous tuition reimbursement, CEU credits, and advancement opportunities

What You Will Do

Growth Strategy & Market Leadership

Define and execute a comprehensive B2B growth strategy across all home-based care service lines, with clear priorities by market segment, referral source type, and geography.

Lead market segmentation and targeting strategies (e.g., health systems, SNFs/ALFs, physicians, payers, community-based organizations).Identify and pursue new growth channels.

Translate competitive intelligence, utilization trends, and population health needs into actionable growth initiatives.

Drive growth through innovative care models and programs aligned with market demand, in partnership with clinical and operational leaders.

Sales Performance & Sales Operating Excellence

Build and maintain a high-accountability sales culture with clear expectations and performance metrics.

Recruit and develop top sales talent with expertise in healthcare and consultative selling.

Coach leaders and frontline staff on modern sales capabilities, including data use, segmentation, and value-based selling.

Foster a culture of accountability, urgency, and continuous improvement.

Establish best-in-class sales operating rhythms (e.g., pipeline management and forecasting); define and monitor KPIs

Referral Development & Strategic Partnerships

Oversee strategy and engagement across all referral channels, ensuring tailored approaches by segment and local market.

Build and maintain executive-level relationships with key partners (health systems, post-acute facilities, large physician groups).

Promote strategic account management (focused on long-term value creation) where possible vs. transactional referral management.

Develop and scale preferred provider relationships where appropriate.

Sales - Operations Partnership

Partner closely with Operations and Intake to ensure seamless referral-to-admission processes and maximize conversion.

Identify breakdowns in access, responsiveness, or capacity and drive cross-functional solutions.

Align sales messaging with actual clinical capabilities, service differentiation, and patient outcomes.

Ensure feedback loops between referral sources and operations are tight and actionable.

Compliance and Other

Ensures that BD Sales is in compliance with all regulatory requirements and VNS Health Quality Management processes.

Performs all duties inherent in a senior managerial role. Approves staff hirings, salary actions, promotions, terminations and oversees orientation/training to facilitate the professional growth and development of department staff.

Education:

Bachelor's Degree required

Work Experience:

10+ years of progressive leadership in healthcare sales, business development, or growth strategy required

5+ years of people management experience required

Demonstrated success driving growth in home-based care, post-acute care, or adjacent sectors required

Proven ability to lead sales transformation - not just maintain performance

Experience building partnerships with health systems, physicians, and value-based entities

Deep expertise in segmented, data-driven sales models

Strong understanding of home-based care operations and referral dynamics

Ability to integrate sales strategy with clinical value propositions and outcomes

Executive presence with strong influencing and negotiation skills

Results-oriented leader with a bias for action and accountability