Senior Social Strategist
Barkley
Kansas City, MO / Chicago, IL / Denver, CO / New York, NY · Posted October 9, 2026
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How AI is used in this kind of work
Among market research analysts and marketing specialists, AI is already used for a large share of the tasks. Measured exposure for market research analysts and marketing specialists: 65% (high).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
About the job
Senior Social Strategists own day-to-day social strategy development for assigned clients. They transform audience insights, cultural intelligence, social listening findings, platform expertise, and performance data into actionable strategies that drive business outcomes.
They are responsible for shaping content ecosystems, creator strategies, channel approaches, community building efforts, and social-first campaign recommendations. Senior Social Strategists are trusted advisors to clients and internal teams and play a significant role in influencing creative development and integrated planning.
Key Responsibilities
Develop social strategies, POVs, and artifacts for assigned clients and initiatives
Develop social-first, creator-led, and community-driven strategic recommendations
Translate social intelligence into content, platform, and campaign approaches
Build channel strategies, audience frameworks, and content ecosystems
Provide social input into integrated planning processes
Shape creative briefs and provide strategic direction throughout concept development
Supports QA, scheduling and publishing of content as well as community management and RTMs
Partner with other teams, departments to identify optimization opportunities and measure impact
Present recommendations and strategic findings to clients and internal teams
Mentor junior team members and elevate team capabilities
Qualifications
4-6 years of relevant social, communications, strategy, or agency experience
Experience developing social strategies and content ecosystems for brands
Strong understanding of creator marketing, audience behavior, and social intelligence
Expertise across TikTok, Meta, YouTube, Reddit, Pinterest and emerging social/digital trends
Strong storytelling, presentation, and workshop facilitation skills
Ability to influence cross-functional teams and client decisions
BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging
At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.