TikTok Shop Affiliate Strategy Manager

Who We Are

Reach Social is an official TikTok Shop Partner. We've become one of the fastest growing TikTok Shop agencies in the US servicing 7-9 figure household brands. Our ambition is to become the most sought after social commerce partner/service provider in the market. This is a great opportunity to be part of a driven and ambitious team and participate in the next generation of commerce and digital marketing.

We don't just run affiliates. We build repeatable creator systems that drive real GMV — combining affiliate strategy, creator relationships, merchandising, and content insight.

Description

You are a highly motivated, fast learning and clear communicator to develop creator strategies/creator briefing for our agency accounts. You are excited about diving into the TikTok ecosystem, from how to create viral content to affiliate management. You are comfortable partnering with senior ecommerce client stakeholders and operating in fast-paced environments.

This role sits at the intersection of creator strategy, performance analysis, and execution. You'll be responsible for recruiting and managing high-quality creators, structuring affiliate programs (open, target, and TAP campaigns), and continuously optimizing for GMV growth.

If you're excited by creators, obsessed with performance, and want real ownership — this role is for you.

Responsibilities

Affiliate Strategy & Planning

Own the affiliate growth strategy for assigned TikTok Shop accounts

Design and manage open plans, target plans, and TAP campaigns

Recommend commission structures, bundles, and offers that incentivize creator output

Identify when to lean into seeding, retainers, or live-focused affiliates

Creator Recruitment & Relationship Management

Source high-quality creators through Affiliate Center, outreach, and internal creator communities

Build and maintain relationships with top-performing affiliates

Manage creator seeding programs and retainer creator rosters

Coordinate creator briefs, content expectations, and posting cadence

Performance Tracking & Optimization

Monitor affiliate GMV, content output, conversion trends, and ROI

Identify winning creators and content formats to scale

Diagnose underperformance and implement corrective strategies

Share weekly insights and actionable learnings with internal teams and clients

Cross-Functional Collaboration

Work closely with Client Success Managers, Media Buyers, and Shop Ops

Align affiliate pushes with merchandising, promotions, and product launches

Support live-affiliate initiatives and campaign launches

What Success Looks Like

Fully own affiliate strategy for assigned accounts

Build a reliable roster of high-quality, repeat-posting creators

Launch and optimize multiple affiliate campaigns

Contribute measurable GMV growth through affiliate channels

Become a trusted strategic partner internally and with clients

Qualifications

2+ years experience in organic content creation, social media marketing, and/or affiliate marketing

1 year experience in TikTok Shop

Exceptional communication skills

Deeply passionate about being a creator and building a creator community

Excellent organizational abilities

Existing knowledge of the TikTok platform and consumer behaviors on the platform

Willingness to learn fast

Note: Our office is in midtown Manhattan and this is a hybrid position, 2-3 days in office, 2-3 days work from home, but we anticipate more in office time in the first few months during onboarding.