Director of Ticket Operations
Baylor University
Waco, TX · Posted October 16, 2026
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Where Waco, TX ranks
Where Waco, TX placed in our monthly rankings, month by month. Each month stays online at its own address.
November 2026
- #4Best cities for director and executive jobs in the Southwest26% · of 44
- #8Cities where the biggest share of jobs do not need a four-year degree in the Southwest19% · of 37
- #12Best college towns for junior jobs in the Southwest34% · of 32
- #12Best cities for junior jobs in Texas33% · of 31
- #14Best cities for junior jobs in the Southwest33% · of 44
- #22Best cities for software and engineering jobs in the Southwest52 openings · of 33
Rankings about operations jobs
- Best cities for operations jobs #1 New York (1,429 openings)
- Best cities for operations pay after cost of living #1 Reston ($177k)
- Most requested AI skills in operations jobs #1 AI tools in daily work (2.5%)
- AI tools named most often in operations jobs #1 Claude (0.28%)
- Employers with the most operations jobs #1 Amazon (1,480 roles)
How AI is used in this kind of work
Among general and operations managers, AI is already used for some of the tasks. Measured exposure for general and operations managers: 14% (some).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
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About the job
A humble college founded before Texas was a state, Baylor now stands as one of the premier institutions of higher education in the world. Baylor has continued to invest in research and doctoral education, both solidifying and elevating its unique status as a preeminent Christian research university. Baylor is among 187 R1 institutions, just 52 of which are private universities.
Since 2011, Baylor has been named as one of the nation’s “ Great Colleges to Work For” . Great Colleges to Work For® is one of the country’s largest and most respected workplace recognition programs. Each year, Great Colleges recognizes the colleges and universities that get top employee ratings regarding workplace practices and policies across 10 areas. This recognition is based on faculty and staff responses to a related annual survey. The survey, conducted by ModernThink, is a way for colleges and universities to gain a deeper understanding of how their employees experience and view various aspects of the institution. This continued recognition further affirms Baylor as a rewarding place to build a career.
What We Are Looking
The Director, Ticket Operations will report directly to Assistant AD, Ticket Operations and provide overall support to ticket office, sales and fundraising. This position is responsible for building and evaluating ticket office operations, enhancing customer service, and creating streamlined and efficient processes. The successful candidate will support the department mission by assisting in the sales, distribution, and accounting of all tickets to Baylor Athletic events as required.
A Bachelor’s Degree: Sports Management, Marketing, Business Administration, or related field with 2 years of ticket office experience, preferably in Division I ticket office is required.
The ideal candidate will possess:
Paciolan Ticketing software experience
Exceptional written and verbal communication skills, with strong focus on customer service and donor experience
Strong attention to detail, accuracy, and organizational skills
Ability to prioritize responsibilities and meet deadlines in a fast-paced environment
Flexibility to work evenings, weekends, and holidays as needed
Proficiency in Microsoft Office Suite
Understanding of NCAA and Big 12 or P4 rules and regulations
Applicants must be currently authorized to work in the United State on a full-time basis.
What Will You Do
Assist the Assistant AD, Ticket Operations with managing ticketed sports, special events and ticket sales
Oversee full-time staff and mentor and grow employees
Provide industry leading ticketing and customer service experience for all fans and partners over the phone, online or in person
Work closely with revenue generation team to build, analyze and share data to help make informed and strategic decisions
Build and maintain positive relationships with alumni, donors, former student-athletes, and external stakeholders
Maintain communication with administration relative to ticket sales, orders, revenue, promotions, etc.
Be a team player: willing to assist with any duties as assigned
Be proactive and take leadership on assigned sport and manage the sport in its entirety Manage renewal process including all set up in ticketing system, balance due follow up, failed payment follow up, etc
Oversee renewal timelines, including single game sales and revenue-generating initiatives
Manage online sales and webpages to support ticket sales
Assist with inventory management (including tracking of voided tickets)
Act a game day manager and oversee all aspects of game day (students, recruits, player guest, sales, etc.)
Help with building and manage special events hosted by Baylor University
Perform all other duties as assigned to support Baylor’s mission
Maintain accurate ticket records and ensure compliance with institutional, conference, and NCAA policies and procedures
Prioritize and complete projects in accordance with departmental policies, procedures, and timelines
Stay informed on industry trends and best practices to continuously improve ticket processes and operations
This position includes potential travel to road games, preseason and post-season play, Big 12 championships, NCAA Championship events and other events or responsibilities directed by its supervisor
What You Can Expect
As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.
Explore & Engage
Learn more about Baylor and our strategic vision, Baylor in Deeds . Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco!
Baylor University, a private not-for-profit university affiliated with the Baptist General Convention of Texas, is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor complies with statutory Affirmative Action/Equal Opportunity requirements. Baylor's full official Notice of Non-Discrimination may be read online.