← Search all jobs

Director of Ticket Operations

Baylor University

Waco, TX · Posted October 16, 2026

Just laid off? Start here: a plan for the first weeks

Want recruiters in Operations to be able to find you?

Roles at this level, like this one at Baylor University, are often filled through recruiters.

More in Texas job market · Education & EdTech · Operations jobs

More roles at Baylor University

Similar jobs

Where Waco, TX ranks

Where Waco, TX placed in our monthly rankings, month by month. Each month stays online at its own address.

How AI is used in this kind of work

Among general and operations managers, AI is already used for some of the tasks. Measured exposure for general and operations managers: 14% (some).

Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

Check how this applies to your own job

Skills this job asks for

Say which you have and which you want to build. We use it to match you to jobs like this one.

About the job

A humble college founded before Texas was a state, Baylor now stands as one of the premier institutions of higher education in the world. Baylor has continued to invest in research and doctoral education, both solidifying and elevating its unique status as a preeminent Christian research university. Baylor is among 187 R1 institutions, just 52 of which are private universities.

Since 2011, Baylor has been named as one of the nation’s “ Great Colleges to Work For” . Great Colleges to Work For® is one of the country’s largest and most respected workplace recognition programs. Each year, Great Colleges recognizes the colleges and universities that get top employee ratings regarding workplace practices and policies across 10 areas. This recognition is based on faculty and staff responses to a related annual survey. The survey, conducted by ModernThink, is a way for colleges and universities to gain a deeper understanding of how their employees experience and view various aspects of the institution. This continued recognition further affirms Baylor as a rewarding place to build a career.

What We Are Looking

The Director, Ticket Operations will report directly to Assistant AD, Ticket Operations and provide overall support to ticket office, sales and fundraising. This position is responsible for building and evaluating ticket office operations, enhancing customer service, and creating streamlined and efficient processes. The successful candidate will support the department mission by assisting in the sales, distribution, and accounting of all tickets to Baylor Athletic events as required.

A Bachelor’s Degree: Sports Management, Marketing, Business Administration, or related field with 2 years of ticket office experience, preferably in Division I ticket office is required.

The ideal candidate will possess:

Paciolan Ticketing software experience

Exceptional written and verbal communication skills, with strong focus on customer service and donor experience

Strong attention to detail, accuracy, and organizational skills

Ability to prioritize responsibilities and meet deadlines in a fast-paced environment

Flexibility to work evenings, weekends, and holidays as needed

Proficiency in Microsoft Office Suite

Understanding of NCAA and Big 12 or P4 rules and regulations

Applicants must be currently authorized to work in the United State on a full-time basis.

What Will You Do

Assist the Assistant AD, Ticket Operations with managing ticketed sports, special events and ticket sales

Oversee full-time staff and mentor and grow employees

Provide industry leading ticketing and customer service experience for all fans and partners over the phone, online or in person

Work closely with revenue generation team to build, analyze and share data to help make informed and strategic decisions

Build and maintain positive relationships with alumni, donors, former student-athletes, and external stakeholders

Maintain communication with administration relative to ticket sales, orders, revenue, promotions, etc.

Be a team player: willing to assist with any duties as assigned

Be proactive and take leadership on assigned sport and manage the sport in its entirety Manage renewal process including all set up in ticketing system, balance due follow up, failed payment follow up, etc

Oversee renewal timelines, including single game sales and revenue-generating initiatives

Manage online sales and webpages to support ticket sales

Assist with inventory management (including tracking of voided tickets)

Act a game day manager and oversee all aspects of game day (students, recruits, player guest, sales, etc.)

Help with building and manage special events hosted by Baylor University

Perform all other duties as assigned to support Baylor’s mission

Maintain accurate ticket records and ensure compliance with institutional, conference, and NCAA policies and procedures

Prioritize and complete projects in accordance with departmental policies, procedures, and timelines

Stay informed on industry trends and best practices to continuously improve ticket processes and operations

This position includes potential travel to road games, preseason and post-season play, Big 12 championships, NCAA Championship events and other events or responsibilities directed by its supervisor

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds . Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco!

Baylor University, a private not-for-profit university affiliated with the Baptist General Convention of Texas, is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor complies with statutory Affirmative Action/Equal Opportunity requirements. Baylor's full official Notice of Non-Discrimination may be read online.