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Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

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About the job

Do you want to shape how viewers discover their next favorite show? Prime Video is building a marketing campaign intelligence system that will change how our marketing teams and agency partners plan, target, and measure campaigns across social media, streaming platforms, and publishing channels. We are looking for a strategic, data-savvy Senior Product Manager to lead this effort.

In this newly created role, you will define the product vision and roadmap for AI-native internal tools that help marketers run more effective campaigns, grow streaming engagement, and bring new customers to Prime Video. You will own the full product lifecycle, from gathering requirements and writing technical specifications to partnering with UX designers and engineers to ship working software. This is a multi-year investment with executive visibility, and you will use AI throughout the product development process itself to accelerate how you define requirements, prototype solutions, and validate ideas.

Key job responsibilities - Define and own the product roadmap for the marketing campaign intelligence system, aligning priorities with Prime Video's marketing and customer acquisition goals - Partner with UX designers and engineering teams to translate business and functional requirements into AI-native product features, from concept through launch - Collaborate with marketing stakeholders, asset development product managers, and agency partners to integrate campaign strategy and performance feedback into AI-powered automation systems - Analyze campaign performance data, customer behavior trends, and market signals to inform product decisions and measure outcomes against defined success criteria - Write clear product documents, including vision narratives, technical specifications, and launch plans, and present them to cross-functional leadership to drive alignment

A day in the life Your work is proactive and roadmap-driven. You might start the morning reviewing campaign results with marketing stakeholders, then move into a design review with UX and engineering to refine an AI-powered feature. Afternoons could include writing product requirements, syncing with asset development teams on integration points, or presenting your strategy to leadership. You operate with a high degree of independence while collaborating closely across functions. There are no direct reports, but your influence reaches across Prime Video's marketing organization and external agency partners.

About the team Our team sits within Prime Video and builds intelligent marketing automation products that help drive awareness of Prime Video titles and brand. We work with marketers, engineers, designers, and agencies to create AI-native tools that make campaigns more effective and efficient. This is a growing investment area with the potential to expand across Prime Video's broader AI automation initiatives, giving you the opportunity to build deep expertise in AI product development and take on increasing scope over time. - 2+ years of end to end product delivery experience - 5+ years of technical product or program management experience - Bachelor's degree - Experience contributing to engineering discussions around technology decisions and strategy related to a product - Experience with feature delivery and tradeoffs of a product - Experience owning/driving roadmap strategy and definition - Experience managing technical products or online services - Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning - Experience in using analytical tools, such as Tableau, Qlikview, QuickSight - Experience in building and driving adoption of new tools - Experience developing successful marketing or communications campaigns

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, CA, Culver City - 151,200.00 - 204,600.00 USD annually USA, WA, SEATTLE - 151,200.00 - 204,600.00 USD annually