Account Executive

SmartEquip is the leading global parts and service support network for the equipment industry—connecting fleet owners, rental companies, and contractors with manufacturers and dealers through real-time access to critical parts, service, and procurement information. Our platform increases profitability by automating and accelerating workflows, improving technician wrench-time, reducing errors, and minimizing equipment downtime. SmartEquip powers the fleet performance that drives growth across the equipment ecosystem. SmartEquip… “Be Ready.”

SmartEquip is seeking a high-performing Account Executive to expand our presence across the U.S. As a key member of our commercial team, you will build upon strong existing OEM and rental-company partnerships, drive new customer acquisition, and accelerate adoption of SmartEquip’s enterprise procurement and service solutions.

This role requires a consultative seller who understands complex, multi-stakeholder sales cycles and can articulate operational and financial ROI to senior decision-makers. You will work cross-functionally within SmartEquip and RB Global, collaborating closely with Customer Success, Product, and Partner teams to ensure customer success from initial engagement through long-term growth.

Sales & Market Development

Build SmartEquip’s brand presence across the U.S., engaging with contractors, equipment rental companies, OEMs, dealers, and supporting verticals.

Generate new business through prospecting, outbound outreach, networking, trade associations, industry events, and strategic partner collaboration.

Develop and execute territory strategies including forecasting, pipeline management, and account planning.

Lead complex consultative sales cycles with multiple stakeholders, demonstrating how SmartEquip integrates into customer workflows and delivers measurable ROI.

Deliver compelling product demonstrations and tailor proposals to the operational needs of each customer.

Account Ownership & Customer Advocacy

Become a trusted advisor to customers, developing long-term relationships and supporting multi-year growth strategies.

Maintain strong account health and ensure smooth transitions from signed agreements into implementation by partnering closely with Customer Success.

Identify expansion opportunities within accounts and ensure recurring revenue through high customer satisfaction.

Operational Excellence

Log all sales activities, interactions, pipeline updates, and forecasting in CRM (Salesforce preferred).

Collaborate with SmartEquip’s technical, product, and onboarding teams to align solutions with customer requirements.

Represent SmartEquip at trade shows, conferences, and regional industry events across Europe.

Maintain industry knowledge through continuous learning, competitive research, and staying current on equipment rental and construction technology trends.

Requirements

Professional Experience

Bachelor’s degree or equivalent professional experience.

5+ years of experience in Enterprise SaaS sales, preferably within construction tech, equipment rental, supply chain, procurement, or industrial software.

Proven track record of winning new business and managing complex B2B sales cycles.

Skills & Competencies

Excellent communication, presentation, and negotiation skills.

Strong consultative selling abilities and comfort engaging with C-level and operational stakeholders.

Highly organized, self-starter mindset with strong territory discipline.

Proficient with CRM systems (Salesforce is a plus).

Working knowledge of MS Office; familiarity with workflow tools (e.g., Visio or similar) is beneficial.

Other Requirements

Ability to travel for customer meetings, on-site visits, and industry events.

Comfortable operating in a dynamic, high-growth, cross-functional environment.

Passion for helping customers transform operational workflows and improve profitability.

RB Global (NYSE: RBA)

RB Global (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 13 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining and agriculture.

The company’s marketplace brands include Ritchie Bros., the world’s largest auctioneer of commercial assets and vehicles offering online bidding, and IAA, a leading global digital marketplace connecting vehicle buyers and sellers. RB Global’s portfolio of brands also includes Rouse Services, which provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system; SmartEquip, an innovative technology platform that supports customers’ management of the equipment lifecycle and integrates parts procurement with both OEMs and dealers; Xcira, a leader in live simulcast auction technologies; and Veritread, an online marketplace for heavy haul transport.

RB Global full-time employees are offered medical, dental, vision, and basic life insurances. Employees are able to enroll in our company’s 401k plan and RB Global will match 100% for the first 4% contributed. Employees will also receive 15 days of PTO each year.