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About the job

Nexstar Media Group is America’s largest local TV and media company, with nearly 200 owned or partner stations in 116 markets and a fast-growing digital business. At CBS 17 (WNCN), we cover what matters across the Triangle and beyond—breaking news, weather, sports, and community storytelling—on-air and across streaming, social, and digital.

We’re looking for a hungry, high-energy Multi-Platform Account Executive who loves building relationships, winning new business, and creating smart marketing campaigns that actually work. If you’re competitive, organized, and want a career path in modern media + marketing, this role is for you.

• Sell TV + digital marketing solutions that help local and regional businesses grow (broadcast, streaming/CTV, programmatic, paid social, paid search, and more).

• Build relationships with direct clients and agencies across the Raleigh-Durham-Fayetteville market.

• Own the full sales cycle: prospect ? pitch ? close ? launch ? optimize ? recap.

• Create big, creative, results-driven ideas—then work with our digital, marketing, and production teams to bring them to life.

• Prospect consistently and develop new revenue in non-traditional categories (think: new-to-TV advertisers, digital-first brands, challenger brands, franchise groups).

• Present campaigns with confidence—using insights, examples, and performance expectations that make sense to clients.

• Negotiate and structure agreements that hit client goals and station revenue targets.

• Track your activity and pipeline in CRM, forecast accurately, and manage deadlines like a pro.

• Stay curious and keep learning as the media world evolves (streaming, creators, measurement, AI tools, etc.).

• Be a great teammate—collaborate across sales, digital, creative services, traffic, and finance so campaigns launch clean and deliver strong results

What success looks like

• • You’re building a healthy pipeline and consistently bringing in new business.

• You grow accounts from single-platform buys into integrated TV + digital partnerships.

• Your clients renew because you deliver great service, strong ideas, and measurable outcomes.

What we’re looking for

• • 1-3 years of experience in sales, advertising, media, marketing, or business development (TV/digital experience is a plus—but if you’re a fast learner, we’ll train).

• Strong communication skills and comfortable presenting to decision-makers.

• Competitive, self-motivated, and organized—someone who loves goals and chasing wins.

• Able to think strategically: you don’t just sell spots—you sell solutions.

• Comfortable using tools like Excel, PowerPoint, Teams, and CRM systems.

• A team-first attitude with the ability to work independently.

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• Experience selling CTV/streaming, programmatic, paid social, or paid search.

Nice to have (not required)

• • Agency-side experience or experience managing agency relationships.

• Local market knowledge in Raleigh/Durham/ChapelHill/Cary/Fayetteville and surrounding counties.

Work style / environment

This is an in-office role with time spent both at your desk and in the field.

• • In-office: proposal building, prospecting calls, presentations, CRM/pipeline updates, internal meetings.

• In the field: client meetings, agency visits, community events, and station engagements.

• Occasional lifting of materials for presentations/events may be required.

Why CBS 17

• • A trusted local news brand with major reach across TV + digital.

• A collaborative team environment with resources to help you win.

• A role where you can build real marketing skills and a long-term sales career.

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