Principal, Business Model Innovation & Pricing Strategy

Job Overview

TurboTax is Intuit's flagship consumer product and the market leader in tax preparation software. As a Principal Business Model Strategist for Portfolio & Pricing, you will sit at the center of some of the most consequential decisions the Consumer Group makes each year: how we design, price, and bring our products to market.

This is a high-visibility, high-impact role spanning business model strategy, pricing, SKU architecture, and go-to-market planning. You will partner closely with Product, Finance, Analytics, Marketing, and Legal to translate strategy into decisions that directly drive revenue, customer outcomes, and competitive positioning — owning your work from initial framing through execution.

Responsibilities

Define and evolve the annual product lineup and business model strategy for TurboTax, establishing the framework that guides pricing, packaging, and go-to-market decisions across the Consumer Group

Own end-to-end pricing strategy — setting direction, managing in-season execution, and building a rigorous test-and-learn roadmap to continuously improve how we price our products.

Lead SKU and entitlements strategy, serving as the authoritative source of truth on product structure and ensuring alignment across Product, Finance, and operational teams ahead of each season.

Partner deeply with senior leaders across Product, Analytics, Finance, and Marketing to shape strategy, influence decisions, and drive outcomes — operating effectively without direct authority.

Translate complex, ambiguous problems into clear frameworks and recommendations that move the business forward.

Qualifications

Experience

8+ years in strategy, business operations, product strategy, or consulting roles in high-growth technology environments.

SaaS or consumer technology experience strongly preferred; fintech or B2C product experience a plus.

Prior experience in pricing strategy, business model design, or GTM planning is highly valued.

Strategy & Analytical Strength

Strong structured problem-solving and ability to define choices — comfortable navigating multi-stakeholder complexity and ambiguity.

Ability to distill insights from quantitative and qualitative data and construct a clear, compelling narrative for senior leadership.

Demonstrated experience developing business cases, pricing models, and frameworks that drive decisions.

Execution & Ownership

Track record of putting points on the board — identifying opportunities, driving alignment, resolving blockers, and landing outcomes.

Extreme ownership mindset; moves naturally between long-term strategy and short-term execution.

Proven ability to manage a portfolio of active workstreams with rigor and discipline.

Communication & Influence

Executive-level written and verbal communication skills; able to simplify complexity and influence at scale.

Comfortable serving as a strategic thought partner to senior leaders and driving decisions without direct authority.

Strong storytelling instincts — knows how to frame tradeoffs clearly and build alignment across diverse stakeholders.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

The expected base pay range for this position is: San Diego $191,000 - $258,500 Mountain View, CA $205,000- $277,500