Sr. Director, Sales - Parts

About the Role:

The Sr. Director, Sales – Parts is responsible for defining and executing the growth strategy for Wabash’s parts business, driving profitable revenue, expanding market reach, and strengthening customer relationships across the network. This is a highly visible, enterprise-level leadership role that goes beyond traditional sales execution—shaping how Wabash competes, scales, and wins in the aftermarket space. This leader will own the development and deployment of a forward-looking sales strategy, balancing near-term performance with long-term capability building. They will lead a distributed team, align cross-functional partners, and elevate the commercial approach across channels, ensuring consistent execution and a differentiated customer experience. This role requires a strategic, hands-on leader who can navigate complexity, influence at all levels of the organization, and translate market insights into actionable growth plans. Success will be defined by the ability to accelerate parts revenue, improve sales productivity, and build a high-performing, scalable commercial model.

Your Responsibilities:

Strategy & Growth

Define and execute a multi-year growth strategy for the parts business, aligned to enterprise priorities

Identify and capture new market opportunities, including channel expansion and strategic partnerships

Translate market insights, customer needs, and competitive dynamics into actionable commercial plans

Drive pricing, mix, and margin strategies to maximize profitable growth

Sales Leadership & Execution

Lead, coach, and develop a high-performing team across regional and channel sales roles

Establish clear performance expectations, KPIs, and accountability mechanisms

Drive disciplined pipeline management, forecasting accuracy, and sales rigor

Elevate sales capabilities, tools, and processes to improve productivity and consistency

Customer & Channel Leadership

Build and maintain senior-level relationships with key customers, fleets, dealers, and channel partners

Strengthen the parts distribution network to improve coverage, responsiveness, and service levels

Champion a customer-first mindset, ensuring consistent delivery of a differentiated experience

Cross-Functional Alignment

Partner closely with Product, Marketing, Operations, and Supply Chain to align demand and supply

Influence enterprise decisions by representing the voice of the customer and market

Lead cross-functional initiatives that remove friction and accelerate commercial execution

Transformation & Capability Building

Advance the evolution of Wabash’s parts commercial model—from transactional to insight-driven and proactive

Drive adoption of digital tools, analytics, and CRM to modernize sales effectiveness

Identify and implement process improvements to simplify selling and improve cycle times

Let's Talk About Your Qualifications:

Bachelor's Degree (Preferred Major: Sales, Business, Finance, Supply Chain or related)

Master's Degree in Business Administration preferred

15+ years of progressive sales experience, including senior leadership roles

Proven track record of driving growth in complex, multi-channel sales environments

Experience in parts, aftermarket, distribution, or industrial/manufacturing environments strongly preferred

Demonstrated ability to develop and execute strategy while delivering near-term results

Strong financial acumen with experience managing revenue, margin, and budgets

Ability to lead through ambiguity and scale organizations through periods of change

Leadership Attributes:

At Wabash, we pride ourselves on being empowering, and there are some things we feel very strongly about:

Embrace Diversity and Inclusion -- Solicit and respect the input of others, celebrate differences, and strive for transparency and inclusiveness

Seek to Listen -- Actively listen to reach the best solution and make the strongest decisions

Always Learn -- Strive to improve; do not quit or settle for the status quo

Be Authentic -- Demonstrate honesty, incredible energy, and grit in everything you do

Win Together -- Collaborate, seek alignment, and excel at cross-group communication to success as one team and One Wabash

Join us in turning ideas into world-changing realities. Curate and build your high-impact professional career at Wabash!

Affirmative Action/EEO Statement:

Wabash is committed to providing equal employment opportunity for its associates and applicants without regard to race, color, religion, sex, age, national origin, veteran status, disability, or other protected class or activity under federal, state, or local law. All employment decisions must be based on neutral, legitimate criteria. All employment policies and rules shall be applied equally to similarly situated associates.

#LI-Onsite

#LI-HM1