Director, Non-Personal Promotion, Alixorexton

The Director, Non-Personal Promotion is a key member of the Alixorexton Brand Team, responsible for leading the development and execution of integrated non-personal promotional strategies across healthcare professional and patient/caregiver audiences. This individual will oversee media strategy, digital marketing, CRM, websites, content deployment, and promotional effectiveness in support of Alixorexton brand objectives across narcolepsy and idiopathic hypersomnia (IH).

Reporting to the Senior Director, Alixorexton Brand Lead, this individual will lead a team and partner closely with Customer Experience Marketing, Market Access, Commercial Operations, Market Research, Regulatory, Legal, Medical Affairs, Corporate Communications, and external agency partners to deliver integrated programs that support market readiness, launch execution, and long-term brand growth.

Alkermes has a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.

Key Responsibilities:

Non-Personal Promotion Strategy

Lead development and execution of non-personal promotion strategy in support of Alixorexton brand objectives

Lead development of integrated non-personal promotional plans that align with brand strategy and business objectives

Translate customer insights and business priorities into impactful promotional programs and engagement initiatives

Ensure coordinated execution across personal and non-personal promotional channels

Partner with Customer Experience Marketing to support integrated customer engagement strategies and execution

Brand Media Strategy & Planning

Lead development and execution of the Alixorexton media strategy and annual media plan

Oversee media investment planning and optimization across healthcare professional and patient/caregiver audiences

Partner with agencies and internal stakeholders to identify effective channels, tactics, and engagement opportunities

Monitor media performance and optimize investments based on customer insights, analytics, and business priorities

Ensure media plans support pre-launch, launch, and lifecycle objectives

Digital Marketing & Customer Engagement

Lead development and execution of digital marketing initiatives, including websites, CRM programs, email marketing, and other non-personal engagement channels

Oversee content strategy and deployment across customer-facing digital platforms

Partner with Customer Experience Marketing to deliver effective customer experiences across channels and touchpoints

Drive continuous improvement through testing, learning, and optimization

Ensure digital engagement programs align with brand strategy and customer needs

Cross-Functional Leadership

Partner closely with HCP Marketing, Patient Strategy & Marketing, Customer Experience Marketing, Medical Affairs, Market Access, Commercial Operations, Market Research, Regulatory, Legal, and Corporate Communications to ensure aligned execution of brand priorities

Lead agency and vendor relationships, ensuring delivery of high-quality work on time and within budget

Support launch readiness planning and execution across the organization

Influence stakeholders across functions to drive alignment, decision-making, and business results

People Leadership

Recruit, develop, and lead a high-performing non-personal promotional team

Provide coaching, mentorship, and performance management to direct reports

Build capabilities required to support launch and long-term brand growth

Foster a collaborative, innovative, and results-oriented culture

Minimum Qualifications:

Bachelor's degree required, MBA or other advanced degree preferred

12+ years of pharmaceutical, biotechnology, healthcare, or related commercial experience

Preferred Qualifications:

Minimum of 5 years of progressive marketing experience, including digital marketing, non-personal promotion, customer engagement, or brand marketing responsibilities

Demonstrated success developing and executing commercial strategies that drive business results

Demonstrated success leading non-personal promotion, digital marketing, media, or customer engagement initiatives within the pharmaceutical or biotechnology industry

Proven ability to lead complex cross-functional initiatives within a matrixed organization

Prior people leadership experience with a track record of developing, coaching, and leading high-performing teams

Demonstrated ability to influence stakeholders and senior leaders across functions

Strong strategic, analytical, and problem-solving capabilities

Experience managing agencies, vendors, and external partners

Experience operating effectively in a pre-launch or launch environment

Experience in neuroscience, neurology, sleep medicine, rare disease, or other complex therapeutic categories

Experience developing and executing media strategies and integrated promotional campaigns

Experience working with CRM platforms, digital marketing channels, and customer engagement technologies

Experience leveraging customer insights and analytics to inform commercial decision-making

Experience operating effectively in a pre-launch or launch environment

Knowledge, Skills & Abilities:

Strong strategic thinking and business acumen

Deep understanding of non-personal promotion, media strategy, digital marketing, customer engagement, and content strategy

Excellent communication, presentation, and influencing skills

Ability to translate customer insights and analytics into actionable business recommendations

Strong analytical and problem-solving capabilities

Ability to balance strategic planning with operational execution

Proven ability to manage multiple priorities in a fast-paced environment

Demonstrated ability to drive results through collaboration and influence

Travel Requirements:

Approximately 20-30% travel

The annual base salary for this position ranges from $200k to $240k. In addition, this position is eligible for an annual performance pay bonus. Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package. Additional details can be found on our careers website: www.alkermes.com/careers#working-here

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Why join Team Alkermes?

Alkermes applies its decades of deep neuroscience expertise to develop medicines designed to help people living with complex and difficult-to-treat psychiatric and neurological disorders. A global biopharmaceutical company, headquartered in Ireland with U.S. locations in Massachusetts and Ohio, we seek to make a meaningful difference in the way people manage their diseases. We have a portfolio of proprietary commercial products for the treatment of alcohol dependence, opioid dependence, schizophrenia, bipolar I disorder and narcolepsy, and a pipeline of clinical and preclinical candidates in development for various psychiatric and neurological disorders.

We are proud to have been recognized as an employer of choice by many national organizations. In 2024 and 2025, we were certified as a Great Place to Work in the U.S. and named one of Massachusetts’ Top Places to Work by the Boston Globe, a Best Place to Work in Greater Cincinnati by the Cincinnati Business Courier and recognized as a Best Place to Work in BioPharma by Fortune Magazine.

Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any qualified applicant or employee because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other characteristic protected by local, state or federal law. Alkermes also complies with all work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Alkermes is an E-Verify employer.