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About the job

The Director of Marketing Analytics is a key leader in executing the Caesars Entertainment ‘Strategic Analytics’ department mission of providing world class analytical support, delivering insights that drive profit, and being a reliable business partner for all operational areas including Gaming, Marketing, VIP (Casino) Marketing/Operations, and Hospitality (Hotel/ Food & Beverage/Retail/Conventions). They will oversee a team of analysts and or/managers, their development and priorities, and the efficiency, quality and reliability of the team’s processes and analyses. This position is located in Las Vegas, NV.

This role will lead analytics initiatives focused on customer behavior, campaign performance, marketing effectiveness, loyalty, and revenue optimization. The ideal candidate combines strong analytical and problem-solving skills with business acumen and the ability to translate complex data into actionable insights. This role will partner closely with cross-functional stakeholders and help support the continued growth of analytics capabilities across the enterprise.

Become a trusted business partner to Senior leaders in the organization. Leverage these relationships to identify business opportunities; allocate resources against these opportunities while balancing efforts on recurring reports and ad-hoc analyses by taking into account business impact and other relevant factors. Take the responsibility for quality and timeliness of analyses and processes

Conceptualize, conduct, and lead analyses that are objective, rigorous, insightful, and high-quality with recommendations to help the business improve profitability, operational processes, and customer service – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization. Ensure that presentations developed to communicate findings are suitable for distribution to senior management

Assist business partners in developing their strategies and key initiatives. Develop and communicate ideas for initiatives to drive profit; foster creativity among team members to contribute to the pipeline of potential projects. Help business partners with implementation and evaluation of strategic projects

Design and deliver reporting for operating departments to provide senior leaders visibility into trends and business performance drivers

Drive the use of technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools; lead integration of new technologies and tools into the department’s processes

Work as a change agent to identify and execute improvements, including automation, that drive material efficiencies in processes and reporting

Lead large-scale cross-Analytics team projects and share findings with relevant property and corporate stakeholders

Drive training, on-boarding, and development of junior analysts in technical skills, tools & processes. Sustain a pipeline of talent who will maintain/raise the overall capabilities of the team and who will adhere to the desired behavioral tenets of the Analytics department. Mentor the junior staff and help them develop their critical thinking skills, analytical techniques, and business acumen.

Serve as a visible leader of the Analytics department and make substantive contributions toward its goal of providing world-class analytics and substantial, measurable value to the organization. Champion honesty, integrity, and teamwork within the department

Demonstrated business acumen for the Casino industry; ability to understand the broader context of analyses and to tailor recommendations accordingly

Outstanding quantitative and analytical skills, with a track record of driving substantial, measurable business outcomes through well-structured and communicated analyses

Advanced skills in SQL and ideally one or more of the following programming languages: R, VBA, SAS, Python, and experience in working with Google BigQuery. Experience in leading projects using web-based data visualization tools, such as Tableau or Microstrategy. Proficient in working with Microsoft Excel and PowerPoint

Exceptional critical thinking, problem solving, and written and verbal communication skills. Comfort in articulating complex information and analyses to a variety of audiences and particularly to the highest levels of management. Ability to make recommendations to business partners and effectively influence decisions and strategies

Strong interpersonal, communication and consensus building skills; able to develop and manage relationships with senior stakeholders and resolve conflicts in priorities among stakeholders consistent with the financial objectives and Caesars’ Strategic Architecture

Ability to manage priorities for the team, and meet deadlines while consistently delivering consistently accurate and high-quality work

Proven, superior leadership skills including project management, time management, coaching and innovation; ability to motivate the team and promote teamwork

Ability to uphold and demonstrate the highest level of integrity

ADDITIONAL REQUIREMENTS (PREFERRED )

7+ years of professional work (or equivalent experience)

Bachelor's degree from a top-tier program in one of the following areas: Finance, Marketing, Engineering, Economics, Mathematics/Statistics, Hotel Management, Business, or Data Science

Graduate Degree in one of the following areas or in an equivalent technical field: Business, Economics, Mathematics/Statistics, Hotel Management

Experience in the application of statistical analysis and test/control to the casino business

Hyperion experience a plus

Prior experience in the gaming/hospitality industry and experience in analytics

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.