Director of Sales
Cumulus Media
Listing collected from Cumulus Media's career site. NextChapter is independent of Cumulus Media.
Modesto, CA · Posted October 28, 2026
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Where Modesto, CA ranks
Where Modesto, CA placed in our monthly rankings, month by month. Each month stays online at its own address.
November 2026
- #7Best cities for director and executive jobs in the West Coast25% · of 71
- #18Best cities for junior jobs in California29% · of 54
- #25Best cities for junior jobs in the West Coast29% · of 71
Rankings about sales jobs
- Best cities for sales jobs #1 New York (2,774 openings)
- Best cities for sales pay after cost of living #1 Santa Clara ($175k)
- Most requested AI skills in sales jobs #1 AI tools in daily work (4.1%)
- AI tools named most often in sales jobs #1 Gong (0.93%)
- Employers with the most sales jobs #1 Charter Communications (389 roles)
Pay compared with the market
This listing does not state pay. Across 49 open director of sales listings that state pay, the middle half runs $157,000 to $225,000 and the median is $175,000.
Listed pay is what employers advertise, not what people are paid.
How AI is used in this kind of work
AI use among sales managers is little observed so far. Measured exposure for sales managers: 4% (little observed).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
Skills this job asks for
Say which you have and which you want to build. We use it to match you to jobs like this one.
About the job
Company Overview
CUMULUS | Modesto/Stockton, CA currently features 8 stations in the Modesto/Stockton area and surrounding counties. Our stations include: KATM-FM, KHKK-FM/KDJK-FM, KWIN-FM/KWNN-FM, KHOP-FM, KJOY-FM, and KESP-AM. The cluster of 8 stations reaches thousands of listeners on a daily basis.
Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 377 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com .
Position Overview
Cumulus Media | Modesto is looking for a Director of Sales with a proven track record of winning, successfully supporting their teams and creating a positive environment where everyone can succeed. Our Director of Sales are exceptional problem solvers, true collaborators, creative, efficient and lead their teams to exceed our local sales revenue goals utilizing our on-air, digital and experiential assets. Developing new business is key to our success so our sales leaders cultivate plans to assist our sales teams to strategically prospect, develop and maintain opportunities both locally and beyond our home markets.
The right Director of Sales candidate will be someone who lives by our FORCE Cumulus values; WE are Focused, Responsible, Collaborative and Empowered! If you are looking for a great culture and professional environment, then Cumulus could be the home for you.
Key Responsibilities & Qualifications
Key Responsibilities:
Develop and implement a strategic sales plan that will exceed the market’s revenue goals. The emphasis will be on selling integrated solution campaigns consisting of but not limited to: Radio, Audio, Digital, Live Events, Sweet Deals, and NTR
Be a visible and available leader to your team and community
Identify, recruit, train, coach, manage and develop high-performance Sales talent and build a successful team to ensure continued top-line growth
Maintain an ongoing recruitment effort to ensure top quality team, always having a bench of 3 or more candidates
Attend all high-profile account presentations; provide coaching and leadership to sales team
Conduct weekly one-on-one meetings with Sales Team members to evaluate pending business for conversion and note in CRM accordingly
Maximize and monitor CRM to verify your team has a blueprint to succeed
Participate and lead Sales staff meetings and training sessions
Manage inventory and reporting in Stratus/Wide Orbit
Manage administrative functions connected with forecasting revenue, rate, pricing and order approvals
Actively participate in business & community associations with the intention of developing extensive relationships with local influencers and decision makers
Develop and build relationships with clients by providing quality customer service
Lead communication with other departments to assure quality service when placing orders and coordinating promotions
Oversee special event sales
Provide managerial assistance in local and national rate negotiations, sales plans and budgeting
Develop creative, solution oriented, customer-focused revenue programs and ancillary sales projects
Oversee and manage expenses of the Sales organization
Generate revenue from personal account list
Work in collaboration between all departments
Qualifications:
5+ years of experience in broadcast or digital sales, sales management and mentoring experience preferred with a proven tr ack record of success in the radio and/or digital industry required.
Bachelor's degree in business, communications, marketing or related field is preferred.
Valid driver's license required. Driving is an essential function of this position because regular travel is required to perform key job duties, including traveling to client meetings and attending business-related events.
Proficient in all aspects of radio and digital sales, including use of quantitative/qualitative research, event development, and multi-platform/integrated sales expertise.
Familiar with the management of CRM systems, budget procedures, daily sales accountability and recognition programs, inventory management and collections procedures.
Proficient in Microsoft Office suite, social networking platforms.
Highly developed training and coaching skills including; skills in organization, delegating, interviewing and motivating sales people.
Demonstrate high energy level and achievement-oriented attitude toward sales, sales training and education, and client relations with exceptional negotiation skills.
Excellent presentation skills.
Flexible and creative.
Digitally savvy.
Ability to stay ahead of the curve in the constantly evolving advertising landscape.
Pay Range
USD $120,000.00 - USD $150,000.00 /Yr. What We Offer
Competitive Pay
Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
Medical, Dental & Vision Insurance coverage
401K with company match
Paid Vacation, Sick & Holiday time off
Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
For immediate consideration, please visit: https://jobs.cumulusmedia.com/careers
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
Key Responsibilities:
Develop and implement a strategic sales plan that will exceed the market’s revenue goals. The emphasis will be on selling integrated solution campaigns consisting of but not limited to: Radio, Audio, Digital, Live Events, Sweet Deals, and NTR
Be a visible and available leader to your team and community
Identify, recruit, train, coach, manage and develop high-performance Sales talent and build a successful team to ensure continued top-line growth
Maintain an ongoing recruitment effort to ensure top quality team, always having a bench of 3 or more candidates
Attend all high-profile account presentations; provide coaching and leadership to sales team
Conduct weekly one-on-one meetings with Sales Team members to evaluate pending business for conversion and note in CRM accordingly
Maximize and monitor CRM to verify your team has a blueprint to succeed
Participate and lead Sales staff meetings and training sessions
Manage inventory and reporting in Stratus/Wide Orbit
Manage administrative functions connected with forecasting revenue, rate, pricing and order approvals
Actively participate in business & community associations with the intention of developing extensive relationships with local influencers and decision makers
Develop and build relationships with clients by providing quality customer service
Lead communication with other departments to assure quality service when placing orders and coordinating promotions
Oversee special event sales
Provide managerial assistance in local and national rate negotiations, sales plans and budgeting
Develop creative, solution oriented, customer-focused revenue programs and ancillary sales projects
Oversee and manage expenses of the Sales organization
Generate revenue from personal account list
Work in collaboration between all departments
Qualifications:
5+ years of experience in broadcast or digital sales, sales management and mentoring experience preferred with a proven tr ack record of success in the radio and/or digital industry required.
Bachelor's degree in business, communications, marketing or related field is preferred.
Valid driver's license required. Driving is an essential function of this position because regular travel is required to perform key job duties, including traveling to client meetings and attending business-related events.
Proficient in all aspects of radio and digital sales, including use of quantitative/qualitative research, event development, and multi-platform/integrated sales expertise.
Familiar with the management of CRM systems, budget procedures, daily sales accountability and recognition programs, inventory management and collections procedures.
Proficient in Microsoft Office suite, social networking platforms.
Highly developed training and coaching skills including; skills in organization, delegating, interviewing and motivating sales people.
Demonstrate high energy level and achievement-oriented attitude toward sales, sales training and education, and client relations with exceptional negotiation skills.
Excellent presentation skills.
Flexible and creative.
Digitally savvy.
Ability to stay ahead of the curve in the constantly evolving advertising landscape.
Competitive Pay
Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
Medical, Dental & Vision Insurance coverage
401K with company match
Paid Vacation, Sick & Holiday time off
Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
For immediate consideration, please visit: https://jobs.cumulusmedia.com/careers
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/