Among computer and information systems managers, AI is already used for some of the tasks. Measured exposure for computer and information systems managers: 16% (some).

Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

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About the job

Overview

Job Summary:

As an Information Services (IS) Manager in the Connected Program, this role leads the delivery and management of marketing technology, digital analytics and experience measurement across Connected products.

The manager owns the platforms and data that show how candidates, clients and recruiters engage with Connected experiences. That includes marketing automation, digital analytics, and experience analytics platforms (for example, Salesforce Marketing Cloud, Adobe Experience Cloud, or Quantum Metric). The role makes sure engagement is measured accurately, insights are trusted, and data feeds back into product, marketing and business decisions.

This leader goes beyond keeping tools running. The role turns behavioral and campaign data into clear metrics, actionable insights and measurable business outcomes, and uses AI and automation to personalize experiences and improve performance.

With a Marketing Technology, Metrics and Analytics focus, this role is accountable for:

Marketing platform health, customer journeys and campaign delivery

Digital analytics instrumentation, tagging standards and data accuracy

Product and experience metrics, including adoption, conversion, engagement and friction

Turning analytics and AI-driven insights into product and marketing improvements

Scaling measurement and engagement capabilities across operating companies

Required in-office presence at least 4 days per week

Responsibilities

Essential Functions:

Lead teams that deliver and support marketing technology and analytics platforms across Connected

Own the Connected measurement framework: KPIs, funnel definitions, adoption and engagement metrics, and links to business outcomes

Set and enforce tagging, instrumentation and data layer standards across web, mobile and CRM-based experiences

Make sure analytics data is accurate, consistent and trusted through validation, QA and monitoring

Partner with Marketing, Product and UX to design, launch and optimize journeys, campaigns, personalization and experiments

Use behavioral and session analytics to find friction, errors and drop-off points, then prioritize fixes

Integrate marketing and analytics platforms with CRM, customer data and enterprise data platforms to keep profiles, consent and attribution consistent

Apply AI and advanced analytics to:

Personalize engagement and next-best actions

Detect anomalies in experience and campaign performance early

Inform roadmap, investment and optimization decisions

Deliver executive dashboards and insights that show product performance, adoption and ROI

Ensure compliance with privacy, consent and data governance requirements

Manage vendor relationships, licensing and platform roadmaps for marketing tech and analytics tools

Drive continuous improvement by reducing manual effort, rework and reporting gaps through automation

Supervisory or Management Responibility:

Act as Coach-Leader, building leaders and teams responsible for marketing tech, analytics and measurement outcomes

Coach teams to look past campaign or tag delivery toward insight quality, user impact and business results

Set clear ownership for metrics definitions, analytics data quality and platform health

Build a culture of evidence-based decisions, using data instead of anecdote

Embed AI-first and experiment-driven thinking into how teams plan, deliver and optimize

Partner closely with Marketing, Product, UX, Data and Architecture leaders to align execution

Manage performance with an emphasis on outcomes, not just output

Budget Responsibility:

Develops and manages budget

Produces monthly forecasts

Approves operational expenditures

Determines variance of actual to forecast and takes action to correct/explain variances

Plans capacity fluctuations based on roadmap of features

Qualifications

Minimum Education and/or Experience:

Bachelor's degree in information systems, Computer Science, Marketing Technology, Analytics, Data or a related field

6+ years of progressive experience in IT, marketing technology, digital analytics or platform delivery

3–5 years of people leadership managing engineers, analysts or platform teams

Experience delivering and managing enterprise marketing automation platforms (such as Salesforce Marketing Cloud, Adobe Campaign or similar)

Experience with digital and experience analytics platforms (such as Adobe Analytics, Quantum Metric, Google Analytics or similar)

Proven experience defining KPIs, measurement frameworks and executive-level reporting

Experience with tag management, data layers and analytics QA

Experience integrating marketing and analytics platforms with CRM, customer data and enterprise data platforms

Experience with privacy, consent and data governance for customer engagement data

Experience delivering within large-scale transformation programs

Skills and Abilities:

Deep understanding of digital analytics, behavioral data and experience metrics

Ability to turn analytics into clear recommendations and execution decisions

Experience with A/B testing, personalization and experimentation

Familiarity with BI and visualization tools (such as Power BI or Tableau)

Understanding of attribution, funnel analysis and customer journey analytics

Comfort with ambiguity and influencing roadmap decisions without formal authority

Track record of using analytics, automation or AI to improve engagement and outcomes

Strong executive communication: able to tell a clear story with data

Bias toward root-cause analysis, standardization and scalability

Core Competencies:

Build relationships

Develop people

Lead change

Inspire Others

Think critically

Communicate clearly

Create Accountability

Benefits Overview:

Benefits are subject to change and may be subject to specific elections, plan, or program terms. This role is eligible for the following:

Medical, dental & vision

Hospital plans

401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available

Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)

Company paid Short and long-term disability

Health & Dependent Care Spending Accounts (HSA & DCFSA)

Transportation benefits

Employee Assistance Program

Tuition Assistance

Time Off/Leave (PTO, Allegis Group Paid Family Leave, Parental Leave)

Salary Range:

$109,000.00 - $186,600.00

This position is bonus eligible

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors .

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email Lauren Lara at llara@allegisgroup.com or call 410-579-3526 for other accommodation options.