Founding Media Producer (Education Startup)
ScrumAID
New York, NY · Posted November 1, 2026
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How AI is used in this kind of work
AI use among producers and directors is little observed so far. Measured exposure for producers and directors: 9% (little observed).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
About the job
An early-stage education startup that serves students from disadvantaged backgrounds wants a storyteller to run its short-form video and creator-driven growth. The person will handle the full creative cycle alone, from idea through filming and editing, at a quick-moving, in-person, AI-forward company that currently relies on an outside agency whose content is underperforming.
The work
Direct the creative approach across TikTok and Instagram Reels plus comparable platforms: find winning formats and hook patterns and write precise briefs that attract students organically and via paid social
Shoot, edit and publish short videos yourself, plus produce polished medium-length pieces that tell students’ stories at events with public officials
Work alongside the founder plus a part-time growth lead, improving upper and mid-funnel creative and reducing what it costs to enroll each student
Build and operate a creator and UGC program end to end: sourcing, personas, tiers, scripts, contracts, payouts and feedback loops
Guide the creator community through challenges and incentives while developing top performers
Report weekly on CPM, CTR, views, sign-ups and acquisition cost by channel, using AI-assisted workflows
Profile
Two or more years producing short-form video professionally or as a full-time creator
You took an account from nothing to a 10K+ audience that engages strongly, rather than inheriting an existing one
Fluent editing in CapCut, Premiere, Final Cut or similar
Social content that produced measurable signups or customers, not just views
Bonus: founder experience, higher-end production, or work with underrepresented communities
On-site in New York, NY, five days a week. Visa sponsorship and transfers are not available.