Director of Sales and Marketing - Franchise

Core Responsibilities

Business Development: Identify and target new market segments, corporate clients, tour operators, and event planners to build a healthy pipeline of group business.

Account Management: Maintain and nurture existing client accounts, ensuring repeat business for corporate travel and regular events.

Contract Negotiation: Draft proposals, negotiate room rates, food and beverage minimums, and meeting space rentals to close profitable deals.

Market Analysis: Monitor local competitor pricing, market trends, and industry demand patterns using tools like STAR reports to adjust sales tactics.

Collaboration: Partner closely with the Revenue Management, Catering, and Front Office teams to ensure seamless execution of group bookings and maximize total property revenue.

Reporting: Maintain detailed records in the hotel’s property management or CRM system (e.g., QnQ R&I, GRO, Delphi) and present regular sales performance metrics to executive leadership.

Required Skills & Qualifications

Experience: Typically requires a Bachelor's degree in Hospitality Management, Business Administration, or a related field, along with 2–5 years of sales experience within the hospitality or tourism industry .

Communication & Relationship Building: Exceptional interpersonal, written, and presentation skills to effectively pitch the property to high-profile corporate clients.

Negotiation & Closing: Strong closing capabilities with a sharp understanding of financial margins and yield management concepts.

Key Performance Indicators (KPIs)

Group Revenue Target Attainment: Meeting or exceeding room night and revenue quotas.

Lead Conversion Rate: The percentage of prospective client inquiries successfully turned into booked business.

Average Daily Rate (ADR) Optimization: Securing group contracts at price points that protect or elevate the hotel's average room rates.

This job posting is for a position at a hotel that is owned and operated by an independent franchisee. The franchisee controls all aspects of the hotel’s employment practices, including recruiting, hiring, salary, benefits and compensation decisions, and the collection and processing of the personal data that you provide on this website. If you accept this position, you will be employed by a franchisee and not by Hilton. You will not be eligible for compensation or benefits from Hilton. You will be eligible for compensation or benefits only as may be provided to you by the independent franchisee.