Senior Staff Product Manager, Agentic Growth, TurboTax

About Intuit Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe everyone should have the opportunity to prosper. We never stop looking for new, innovative ways to make that possible.

The Role We’re looking for a Senior Staff Product Manager to lead Agentic Growth for TurboTax. The core idea is simple: give customers real value before they sign up. Task-specific AI agents, such as a cost basis agent or a W-2 review agent, can analyze a customer’s situation the moment they arrive and deliver personalized insight right away. That value becomes the reason to create an account and get started, a freemium-style hook that builds trust, proves our expertise, and turns visitors into customers.

You’ll own this charter across TurboTax’s Do It Yourself, Do It With Me, Full Service, and Business Tax offerings. You’ll work with AI Science, Data Science, Design, and Engineering to turn emerging agent capabilities into a repeatable growth engine.

Responsibilities

What You’ll Do

Set the Agentic Growth strategy: Define a multi-year vision for using AI agents as the front door to TurboTax. Decide where agents create the most value, which customer moments matter most, and how upfront value turns into accounts, starts, and completions.

Build agents that deliver value before sign-up: Lead the launch of task-specific agents (for example, cost basis, W-2 review, deductions and credits) that give customers a personalized, useful answer or insight in their first minutes. Design each experience so the payoff is clear and the next step into the product feels natural.

Own the “value-to-account” conversion: Design the handoff from agent to account creation, including when to ask for sign-in, how context and uploaded documents carry across, and how the insight turns into a start. Own the metrics that connect agent engagement to auths, starts, and revenue.

Run a rigorous experimentation engine: Define and own core growth KPIs. Test how much value to give upfront, how to sequence the ask, and which agents drive the strongest incremental lift. Separate true impact from underlying trends, and use the results to pick the next bet.

Balance impact with trust: Evaluate agents for accuracy, relevance, and reliability, not only conversion. Work with Legal, Privacy, and Compliance to handle sensitive financial data and customer consent responsibly, and keep every experience transparent and customer-controlled.

Partner with AI and platform teams: Work closely with AI Science and the AI Concierge team to build on a shared agent platform, reuse skills across surfaces, and decide when to build, extend, or consume.

Own results end to end: Be the single point of accountability for your growth surface, from discovery through launch, scale, and iteration, including roadmap, priorities, and outcomes.

Lead across the organization: Be the hub for Design, Engineering, Data Science, AI/ML, and Marketing, and partner with Credit Karma, GTM, CRM, and platform teams to keep the strategy aligned across the full customer journey.

Raise the PM bar: Share learnings, mentor product managers, and help the growth organization scale.

Qualifications

Minimum Qualifications

8+ years of hands-on product management experience shipping large-scale consumer products to millions of customers, with end-to-end ownership of core product areas.

Proven success driving product-led growth by optimizing consumer flows and in-product experiences to improve acquisition, activation, conversion, or retention.

Hands-on experience building and shipping AI or LLM-powered products, with a solid understanding of how agents are built, evaluated, and monitored.

Strong analytical skills, including designing and running A/B tests and using SQL, dashboards, or product analytics tools to guide decisions.

The ability to turn ambiguous customer, business, and technical problems into a clear strategy that aligns stakeholders and drives impact quickly.

Technical fluency to engage engineering and data science leads on architecture, model capabilities, and data infrastructure.

A builder mindset, with the leadership skills to inspire multi-disciplinary teams and influence senior leaders in a matrixed organization.

Bachelor’s degree, preferably in a quantitative or technical field.

Preferred Qualifications

Experience launching freemium, free-trial, or “value-first” acquisition models, where upfront value converts to accounts or paid products.

Experience building agentic or copilot experiences such as personalization, recommendations, document analysis, or conversational assistants.

Experience with growth loops and lifecycle levers, such as referrals, in-product nudges, cross-sell, or lifecycle automation.

Background in fintech, personal finance, or other domains where customer trust and data privacy are paramount.

Experience with marketing technology and lead management platforms.

MBA and/or strategy consulting background is a plus.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Mountain View $205,500 - $278,000 San Diego, CA $189,500- $256,000 San Francisco Howard Street, CA $205,500- $278,000