ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Recognized on TIME Most Influential Companies of 2023, Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

About ThredUp

With ThredUp's Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Recognized on TIME Most Influential Companies of 2023, Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

About the Role

We’re looking for an analytical, fast-moving Site Marketing Manager to own how ThredUp’s homepage and promotional calendar show up across both sides of our marketplace. This person will independently translate commercial, merchandising, and marketing priorities into compelling onsite experiences, manage cross-functional execution, and use performance insights to improve how we engage buyers and sellers.The role requires strong judgment, comfort with ambiguity, and the ability to bring forward recommendations and drive work to completion with limited supervision.

The site Marketing Manager will work across creative, brand, commercial planning and CRM to bring to life merchandising, sales and promotions and integrated marketing moments on site for buyers and sellers. This role will also partner with product leads to ideate and test net new homepage concepts. This is a high ownership role on a small team, reporting to the Senior Director of retention, commercial strategy and product marketing.

What You'll Do

Site Marketing: Buy and Sell

Own the homepage calendar across both sides of the marketplace: what we put in front of shoppers, how brand moments come to life, and how we surface seller moments without crowding the buy experience

Design and run onsite tests on messaging and layout, partnering with product leads on bigger swing ideas

Partner with integrated marketing, product and product marketing on bringing to life key marketing and product stories to life on homepage

Lead custom landing page creation when needed (i.e. seasonal, merchandising, or campaign initiatives)

Learn our site, homepage and promotional tooling and bring ideas for gaps or improvement opportunities

Promotional and Commercial Marketing

Support development of promo calendar, conducting monthly industry research and suggesting new promotional approaches

Translate the sales and promotional calendar into clear, creative briefs

Track performance of marketed promotions and incorporate learnings into future commercial plans

Merchandising Trend Analysis, Analytics and Process

Inform in-season site merchandising, leveraging data and trend analysis to recommend categories to display on the homepage and other channels

Own a reliable weekly and monthly reporting cadence on promo and homepage performance, with insights to inform future strategy

Support site and promotional QA

Look for opportunities to streamline & playbook promotional and homepage development and QA to increase speed to market

What We're Looking For

4+ years of experience in ecommerce, site merchandising, growth, lifecycle, product marketing, or consumer marketing, preferably in a B2C, marketplace, retail, or fashion environment.

Demonstrated ability to independently manage complex, cross-functional projects from planning through launch and post launch analysis

Experience influencing partners and driving alignment without direct authority

Strong written communication skills, including experience developing creative briefs, recommendations, and performance readouts

Comfort making decisions with incomplete information and working in a dynamic, fast paced environment, adapting plans as business needs change

Ability to identify process improvements and create repeatable workflows or playbooks

Comfort with data and analytical mindset with proven ability to self-serve to create reports and refine KPIs and experience defining action plans backed by quantitative findings.

Fluency with AI tools in your daily work, for analysis, drafting, research, process evolution and workflow and the judgment to know when the output is wrong. These will be a critical force multiplier for your work on our lean team.

Bonus if you have:

Background in resale, retail, fashion, or marketplace businesses.

Hands-on site experience testing experience.

Product or product marketing experience.

Experience with assortment, trend or merchandising analysis

Familiarity with site CMS and testing platforms, and with BI tools such as Looker

This role is not eligible for visa sponsorship.

What We Offer:

4-day work week, with Fridays off

Hybrid work environment: 3 days in the office and 1 day remote each week

Competitive salary (we leverage market data)

Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards

Employee stock purchase plan

Flexible PTO (take the time you need) + 13 company holidays

Paid Sabbatical after 3 years of full time employment

Generous paid parental leave for new mothers and fathers

Medical, dental, vision, 401k, life and disability insurance offered

We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth

We believe diversity, inclusion and belonging is key for our team

At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email disabilitysupport@ThredUp.com the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.