Sr. Product Manager - Resident Concierge
Appfolio
Santa Barbara, CA · Posted November 2, 2026
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Where Santa Barbara, CA ranks
Where Santa Barbara, CA placed in our monthly rankings, month by month. Each month stays online at its own address.
November 2026
- #12Cities with the most hybrid jobs in the West Coast16% · of 66
- #14Cities where the biggest share of jobs do not need a four-year degree in the West Coast18% · of 53
- #15Best all-round cities for new graduates in the West Coast54 / 100 · of 39
- #16Cities hosting the most business conferences in the West Coast3 conferences · of 17
- #17Best cities for entry-level jobs that want AI skills in the West Coast9% · of 54
- #17Best cities for junior jobs in California29% · of 54
Rankings about product jobs
- Best cities for product jobs #1 New York (738 openings)
- Best cities for product pay after cost of living #1 Santa Clara ($224k)
- Most requested AI skills in product jobs #1 AI product management (17.9%)
- AI tools named most often in product jobs #1 Claude (3.2%)
- Employers with the most product jobs #1 Amazon (356 roles)
Pay compared with the market
This listing does not state pay. Across 44 open sr. product manager listings that state pay, the middle half runs $158,000 to $186,500 and the median is $176,500.
Listed pay is what employers advertise, not what people are paid.
How AI is used in this kind of work
Among marketing managers, AI is already used for a large share of the tasks. Measured exposure for marketing managers: 32% (high).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
Skills this job asks for
Say which you have and which you want to build. We use it to match you to jobs like this one.
About the job
AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.
The Resident Concierge Senior Product Manager will make the moving experience easier for millions of residents by owning the end-to-end customer experience, helping them set up internet, utilities, and home services. This is one of our newest and fastest-growing product areas; you’ll focus on making it more delightful for residents and efficient for the teams who run it, while accelerating its growth.
Your impact
• Create and deliver the vision, strategy, and product roadmap for the end-to-end resident concierge customer journey
• Execute cross-functional initiatives that drive significant growth and are highly visible across the organization
• Inspire and motivate a team of engineers to achieve ambitious outcomes, removing obstacles along the way
• Make trade-off decisions informed by customer insights and experimentation
• Lead through influence and collaborate with other operations and business leaders
Qualifications
• 5+ years of product management experience building a best-in-class product
• Strong product sense: you have great intuition and know when to trust your gut versus when to get more data
• High agency: you consistently overcome obstacles, bounce back from setbacks, and take initiative to get things done
• Stellar communication: you are an exceptional storyteller and can distill complex ideas into a simple narrative
• Ruthless prioritization: you create focus and clarity for the team on long-term initiatives tied to customer and business outcomes
• Analytical rigor: you are comfortable compiling and using both qualitative and quantitative data to make decisions
Location
Find out more about our locations by visiting our site.
All late-stage candidates complete an in-person meeting with an AppFolian as part of our hiring process.
Compensation & Benefits
The compensation that we reasonably expect to pay for this role is: $138,400k - $173,000 base pay. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.
Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.
About AppFolio AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.
Why AppFolio
Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, ancestry, physical or mental disability, or medical condition, pregnancy, genetic information, veteran or military status, or any other characteristic protected by law, you’re always welcome at AppFolio.
We are committed to providing an inclusive and accessible candidate experience. If you need a reasonable accommodation at any point in the application or interview process for a disability, pregnancy-related condition, or religious practice, please contact us at peopleoperations@appfolio.com or (805) 284-0834. You do not need to use any particular wording.